Net Red Tao Brand Rip Up A Lot Of "One Key Copy" Hidden Traffic Mystery

Brand and e-commerce platform interdependence, friction disputes also occur.

In April 3rd, Zhao Xiao DA and the net red shopkeeper Zhao Da Xi pulled apart the war.

Zhao Daxi believes that the latter's "happy clothing flagship store" for plagiarism behavior, a lot of small two think that the shop is Zhao Dai Xi's generation of operation shop, high profile doubt is a lot of "two election one" influence.

A lot of discussions about the "two election one" and the platform discourse power are launched.

Behind the event, there is a lot of competition between Taobao and the competition. No matter whether the net red brand dispute can have a clear outcome, it is a legal responsibility and a traffic containment war.

Selling or two choices?

High popularity of the net red brand and the electricity supplier brand disputes began to appear, net red brand want to have sales volume naturally can not be separated from the strong channel of the latter, the electricity supplier yearning for the flow of the times can not be without the help of the former, who is the food and drink parents have always been a thing that is unclear.

In the early morning of April 3rd, a micro-blog PDD, who signed a lot of "Le Fu", responded to Zhao Da Xi's incident and made the dispute intensified.

PDD, Lok Fu, said that many of the "great joy clothing flagship stores" played thirty percent off in the sale of goods are genuine promotions, and Zhao Da Xi's largest store in the whole network is a stock, shipping address is also the same address.

The above mentioned many small two words, consumers in this generation of operation shop order, the display of the shipping address is much more than the address of Zhao Da Xi in the largest network store delivery, the implication is that many of the "great joy clothing flagship store" is the net red Zhao Daxi's operation shop shop; from the many "big joy clothing flagship store" goods are not fake, there is no plagiarism.

A shop owner who did not want to be named and set up shop in a number of e-commerce platforms explained to the Beijing Commercial Daily reporter that the same shipping address could not prove to a certain extent that the two shops were operated by an enterprise. The manufacturer of the brand also provided a unified supply of two stores, and the possibility of being revised was also available for the courier information.

But the shopkeepers also revealed that the same address delivery is also a substitute for delivery. After all, there is a comparison between the platforms. The brand operators choose the form of delivery in order to reduce unnecessary disputes.

The day before, micro-blog's name was "Xiao Liu Xiao Zhao Da Xi", which was published in micro-blog's article "please stop your burglary!", and openly challenged the many "great joy dress flagship stores".

Zhao Da Xi said: "this store that sells more than 100 thousand + is actually called" the flagship store of the great joy clothing ". From the shop name to the picture to the commodity to the copy, the complete copy is simply another" homemade homemade "in the parallel universe.

Even with a lot of official activities, the main picture also publicize this store with my photos.

Zhao Da Xi also revealed that at this time last year, the salesman of the tag processing factory said that someone had placed 1 million "tag" brands of "self Congratulations" in a factory.

Beijing Business Daily reporter on the many "happy show dress flagship store" is the net red Zhao Daxi authorized operation shop, whether it involves "two election one", through micro-blog private letter asked, as of press deadline, has not yet received a response.

Brand information asymmetry

The dispute between truth and false always has to wait for a long time.

The Beijing Commercial Daily reporter found that there was a small overlap between the products sold in the two shops by comparing the products of the "great joy dress flagship store" and Zhao Daxi himself in Taobao's "homemade independent retro women's wear".

Both shops are selling a brand called "light luxury, self made spring lace stitching dress, female middle length, thin Princess Princess white shirt skirt". There are obvious differences in the brand information displayed on the page. Many brands of "happy dress flagship store" are "ZR", and the brand information of Taobao's "big self made independent retro women's clothing" is directly for the great joy of self-made.

In fact, the brand information of many products sold in the flagship store is ZR.

Beijing Commercial Daily reporter asked consumers to ask for a lot of customer service for "happy wedding dress flagship store". Whether the merchandise sold in the shop is a product of Zhao Daxi net, the other side said: "at this time, I say too much, it seems meaningless."

You have your own judgement. "

In addition to different brand information, there is a coincidence between other information and pictures.

The dress displayed in the two shops displayed the same style, collar type, waist type, item number, ingredient content, season and other commodity information.

The price of Taobao is 142.5-198.5 yuan, the line price is 209.5-291.9, the price is 138.95 yuan, and the cost of buying alone is 208.5 yuan. The information shows that the commodity will be restored to 198.5 yuan after 3 days, which is the same as Taobao's highest price.

The two shops have "differentiated" on the hot commodities.

Taobao shop sales of up to 20385 pieces of "2019 spring new fashion skirt spring and autumn long style French temperament sweet Sling Dress Girl", Beijing Business Daily reporter through changing different search keywords, are unable to spell more "big joy clothing flagship store" found.

There are many products in the flagship store of the "great joy dress flagship store", which is called "the 2019 spring new style lattice bow tie with long sleeves made in China, which is a homemade sukol a dress." in Taobao's "rejoicing and self-made independent retro women's wear", there are no such products after searching for 2019 new spring, a dress, lattice and bow tie.

In a lot of costumes and flagship stores, the price of the product is 108 yuan, the sale price is 75.6 yuan, and the total sale of 29 items is one of the most goods sold in the store.

Who is going to pay for the dispute?

It is worth noting that the business information behind the two stores is also quite numerous.

Through the enterprise search and query, mastery of independent reversion trademark of Haimen Qingwen Textile Technology Co., Ltd.

The publicity of the state enterprise credit information shows that the company's legal person is Zhou Xin, which was established in July 2, 2018 with a registered capital of 200 thousand.

According to the business license information uploaded by many flagship stores, the business shop is Shenzhen exclusive Life Technology Co., Ltd.

The Beijing Commercial Daily reporter verified through the credit information of the state enterprise. The company's legal person is Zhang Yang, Zhu Rui, Zhang Yang, Hou Xiao Feng and Yi Wenjie as natural shareholders. It was established in March 30, 2017 with a registered capital of 100 thousand yuan.

In addition, the business scope of the two companies is not consistent. Shenzhen exclusive Life Technology Co., Ltd. also provides Internet access services, pre packaged food, coffee, grains and snacks, and snacks.

Zhao Zhanling, a special researcher at the intellectual property center of China University of Political Science and Law, said in an interview with the Beijing Commercial Daily reporter that from the company's information on the surface, the two companies did not intersect, but they could not rule out the existence of agreement holdings or the presence of the actual shareholders behind the shareholders.

For the dispute between the two sides, Zhao occupies a straight line. The seller of Taobao needs to provide evidence to prove that the relevant pictures on many platforms are filmed by them, and the related copyrights are created by them, that is, they must prove that they have copyright for the pictures and copyrights they advocate.

If the seller of Taobao does have the evidence of ownership, the unauthorized use of a lot of sellers will constitute copyright infringement and shall be liable for infringement.

Zhao occupation stressed that according to the protection regulations of the right to pmit information network, Taobao sellers as the right person for copyright infringement of many sellers, can complain to the network service providers as much as possible. They should spell out the rules according to the notice and delete the infringing pictures and copyrights in time. Otherwise, they will be jointly responsible for the infringement of the sellers within the platform.

Besides Zhao Daxi's legal responsibilities, he argued with many disputes.

Although many small two PDD Lok Fu did not point to Zhao Da Xi's largest store in the whole network for Taobao store, but the delivery screenshot information has been presented.

"You are a big businessman on the head of the whole network, but you still have no strength to refuse a powerful platform to impose on your campaign," said Xiao 2.

A lot of small businesses also say that in October, thousands of brands such as Holland dairy, GXG and so on will also face the result of "two elections".