Recently, What Are The "Black Technology" Fabrics Of Clothing Brands?

With the 1990s becoming the mainstream consumer group after 00, the clothing industry's consumer market is becoming more fresh, fashionable and changeable. In order to establish new communication channels with young consumers, clothing brands use various marketing strategies to enhance consumers' consumption experience. In recent years, the popular cross-border IP joint name is one of the channels of communication between clothing brands and consumers. In addition, it is also a common operation strategy for apparel brands to establish a new retail channel based on online and offline integration and experience oriented. Changing the positioning of clothing styles and vigorously developing the "national tide" is also a common operation strategy of clothing brands.

Of course, there are also some clothing brands that are committed to playing different characteristics from other brands, and choose to work hard on fabric details. Recently, UNIQLO and CALVINKLEIN have launched two powerful fabrics.

UNIQLO

In March, UNIQLO and AlexanderWang jointly launched the new series of collaborative fashion and functional integration, and is expected to be released worldwide in April 11th. This series of unidirectional AIRism functional underwear focuses on the advantages of sweat absorption, quick drying, breathability, flexibility and flexibility. The principle of AIRism is to refine the fiber and make it only 1/12 of its diameter. After that, the yarn is made of polygonal yarn, which has larger surface area than ordinary fiber, which can absorb sweat quickly and evaporate quickly.

UNIQLO has always given people the impression that comfort is the foundation, and the brand is really trying to develop in this direction. It can be seen from its slogan LifeWear service life. Therefore, UNIQLO pays great attention to user experience, for example, in the shopping experience, UNIQLO has established the offline "digital experience Museum" and online "UNIQLO palm flagship store". In terms of dress experience, UNIQLO will launch dozens of joint series of UT every year to meet customers' fashion needs and value recognition. While wearing comfort, UNIQLO is constantly introducing basic products that cover all kinds of products, such as steel underwear, sunscreen and pure cotton knitwear, and then a functional underwear similar to AIRism.

AIRism is not the first fashion fusion underwear of UNIQLO. In November last year, UNIQLO and AlexanderWang jointly launched HEATTECH functional warm underwear. HEATTECH fabrics, like AIRism fabrics, have been developed by UNIQLO and Japanese textile giant Dongli company. According to different weaving methods, the thermal insulation property of this series of fabrics can even reach 1.4 times and 2.1 times that of ordinary thermal fabrics.

It can be seen that UNIQLO has been adhering to the attitude of excellence in the development of comfort underwear. The most unexpected thing is that UNIQLO actually cooperated with AlexanderWang in the underwear series to make people break glasses. But think carefully about the consistent design style of Alexander Wang, which makes people sigh that this joint name is wonderful.

CALVIN KLEIN

Compared with the HEATTECH and AIRism of UNIQLO, CALVINKLEIN's recently launched the 37.5 technology, the cowboy series, is much more popular. This series of cowboy adopts the technology of constant temperature 37.5, which is developed by Cocona company of America. It can accelerate the spanformation of sweat to gas by embedding the volcanic sand or coconut activated carbon particles into the fabric, so as to achieve the purpose of regulating the body temperature.

Specifically, how to adjust the body temperature, the official said, active particles can enhance the elasticity and comfort of denim, so that the skin surface maintains a relative humidity of 37.5% microclimate, whether in cold or hot summer, to maintain a comfortable temperature.

Today's CALVIN KLEIN covers the major categories of clothing accessories, but as early as the brand was founded, influenced by its founders, cowboy clothing is one of the core of its products. At the same time, CALVINKLEIN and UNIQLO emphasize the comfortable wearing experience. Therefore, the advent of this thermostat denim can be said to be logical.

However, the most recent concern of CALVIN KLEIN cowboy products is that its production right is about to be spanferred to G-III Apparel group.

The clothing industry has always attached great importance to the innovation of fabrics, and the news about innovative fabrics is emerging one after another. Different styles of brand costumes have different innovative points.

Take the sustainable development that the clothing industry has been emphasizing for a long time, for example, the major brands are constantly developing new fabrics on sustainable fabrics, such as Nike, Adidas, H&M and other brands of recycled polyester fabrics, Reebok's natural 100% recyclable fabrics, and Allbirds's wool sports shoes. There are also breathable and fast drying functional fabrics, such as Adidas's ClimaCool series, Nike's DryFit series and Lining's AtDry series. Then there are "black technology" from the soles, the cushioned insoles launched by the major sports brands -- Nike's Air air cushion, Adidas's Boost foam material, Puma's NRGY series insoles, PEAK's "state pole" gel material, Lining's DriveFoam slow shock technology, and Anta's A-FLASHFOAM flash technology.

Many garment enterprises will choose light asset mode operation brand, which also leads to the lack of fabric innovation. More and more young consumers begin to pay attention to clothing comfort and technology sense, which adds a marketing strategy to clothing brands in attracting consumers. As long as conditions permit, while trying other operation strategies, the brand may also consider the fabric innovation. After all, the generation that is growing up with technology is becoming more and more valued for the "black technology" of clothing products.