China's Warm "Surprise Attack" In Canada, Bosideng's Ingenuity Is Well Received.

In recent years, with the increasing influence of China's international influence, Chinese brands are becoming more and more popular in the world, such as HUAWEI and GREE. And for China's clothing brand "going out" case, we have to mention the international journey of the down jacket giant Bosideng. Following the stunning appearance of New York fashion week and the amFAR fashion show in Cannes with CHANEL, LV, Gucci and other international fashion brands, in August 19th this year, Bosideng again introduced the Chinese ingenuity to the international stage, landing the Canadian clothing and textile procurement exhibition to highlight the charm of Chinese brand.

It is reported that as the only professional textile and apparel International Procurement Exhibition in Canada, the Canadian apparel exhibition in 2018 attracted more than 200 exhibitors from 20 countries and regions. The scale of the exhibition was over 360, and the attendance of experts was more than 3800. In 2019, the exhibition scale was upgraded again, and the visibility and influence of the exhibition were advanced again, which has attracted wide attention from the industry at home and abroad. As a representative of China's clothing brand, Bosideng, who appeared at the stage, became the focus of the scene and attracted the audience's attention with C posture.

Walking fashion darling

Bosideng returns to the world again.

Bosideng, the two time to take part in the Canadian International Fashion Show, has again become the focus of attention of the guests with 43 years of ingenuity and fashion design. At the exhibition site, Bosideng exhibited the New York fashion week showcase, the United States, France, Italy three designers joint series and the new 2019 autumn urban functional quality series. The New York fashion week with Chinese characteristics shows different oriental aesthetics to the world with the wonderful combination of traditional charm and modern elements. The joint design of the three designers with the perfect fusion of modern technology and city vitality shows the creative design of Bosideng integrating international and continuous pursuit of innovation with the integration of different fashion styles and exquisite workmanship. This year's newly launched 2019 autumn urban functional quality series uses the global outdoor equipment professional fabric "GORE-TEX of the century" and its fabric WINDSTOPPER, with its highly breathable, durable wind and heat preservation characteristics, breaking through the shortcomings of the general waterproof fabric that can not breathe, and achieving the upgrading of the functional quality of the down jacket.

Bosideng, known as the down jacket brand in China, is now popular and popular with more fashionable sense of design and professional quality. Many overseas exhibitors said: Bosideng, a visual feast with both quality and fashion, is really great!

With the diversification of consumer habits and fashion trends, down garments are no longer synonymous with "bloated". Clothing with profile and warmth becomes a must for more and more fashionable people. Small freckles, dragon mama, ELF KING Orlando, Han Dongjun and Ouyang Nana and other stars have also put on Bosideng down jacket to take to the streets, outdoor recreation, Street horse, cold and beautiful senior. Bosideng down jacket has been popular with consumers for a time.

Ingenuity Driven Innovation

The construction of brand's international competitiveness

With the upgrading of consumption, consumers' demand for clothing products has changed from basic function to product experience, and at this point, clothing brand should not only focus on quality, but also consider fashion sense of fashion design.

Boston has continued to optimize and upgrade its original design, quality technology, functional technology and other aspects with its unique insight and professional skills in the field of 43 years of deep plowing. On the one hand, through the integration of global forward-looking quality resources, and the international top raw materials manufacturers to establish cooperation, such as the same with Moncler down clothing suppliers, the use of "century cloth" known as Gore-Tex fabrics. On the other hand, Bosideng gathered outstanding design resources at home and abroad, carried out design innovation and fashion upgrades, and at the same time worked with international first-class research institutions to make breakthroughs in product design, R & D and other innovative aspects.

In 2018, Bosideng gained great recognition and affirmation at home and abroad. The three international designers jointly launched the series on the same day, offline stores lined up to rush to buy, the online flagship store sold out quickly, and the degree of popularity was self-evident; Bosideng high-end outdoor series was awarded the "Outside" 2019 outdoor equipment award of "outdoor Oscar", and became the only Chinese brand winning the category of feather clothing category. In the same year, Bosideng won the "Sina's fashionable 2018 style fashion award" fashion list "the most popular down garment" in the year, and ranked the best with the Dior, Chanel, Givenchy, Gucci and other brands in the 2018 Fashion Awards. In the fierce market competition, Bosideng led the industry development with ingenuity, and constantly built up the core competitiveness of the brand in the international market, and created the professional image of Bosideng down jacket.

Down warp's "warm mission"

From the acquisition of all kinds of patents in the 177 down jacket fields, the development of 23 science and technology projects, and the acquisition of 3 new and high technology products, to the integration of international high-quality resources and upgrading of product quality from raw materials, design and research and development, Bosideng, with its persistent dedication to professional quality and self renovation, has made the down jacket become a comfortable and fashionable single wear product. It has become the 72 most popular countries in the United States, France and Italy, and has won over 200 million international choices in the world. The world's top three market research firm ipso data shows that Bosideng has a 97% recognition level among Chinese consumers, and has established the cognitive advantage of Bosideng = down jacket, becoming the first brand of consumer's down jacket in mind.

The Canadian international clothing exhibition, Bosideng also actively participated in the charity donation link, harvested the Canadian charity "brand contribution to Canada, Brands For Canada" to provide a thank-you letter, passing the "warm world" brand mission. 43 years of warm heart, Bosideng focused on the main channel, focused on the main brand, comprehensively upgraded product strength, channel power, committed to becoming the world's first choice of consumer feather clothing brand. In the future, Bosideng will continue to forge ahead and take the lead in the internationalization of China's clothing brand and help to realize the dream of "rising from quality to brand" for national enterprises.