Interview With Liu Jie, The White Horse Clothing Market: The Development Of Original Brand Of Empowerment

In from August 19th to 30th, the 2019 Guangdong Fashion Week - autumn was held in Guangzhou. This year, the white horse clothing market of Guangdong's famous clothing market participated in the fashion week for the first time as a participant in Guangdong fashion week. The famous designer Ji Wenbo brought a white horse & Ji Wen Bo jointly to the autumn and winter show. Liu Jie, deputy general manager of the white horse clothing market, shared the highlight of the white horse and the multi-dimensional support for the original brand.

Q: China service network

A: Liu Jie, deputy general manager of white horse clothing market.

　　 Q: how many times did the white horse clothing market take part in Guangdong fashion week?

A: For the first time as a participant, we have been many times as an audience.

Q: what kind of works are you bringing to Guangdong fashion week this time? What are the highlights?

　　 A: Our white horse company has participated in the fashion week of Guangdong by integrating the brand and products of the white horse clothing market and the two benchmark market of China and Hong Kong leather city. In this fashion week in Guangdong, we also did our own activities, which is the activities of white horse and Hong Kong Fashion week.

The highlight of our fashion week is that we have set up a white horse fashion industry expert advisory group. We are also the best designers in China, such as Liu Yang, Ji Wenbo and Li Xiaoyan, as well as the three top ten designers in China, including Jinhui, Deng Zhaoping and Lin Jiliang. These are the top three Chinese fashion masters. The six masters will form our advisory group together and give us some international and professional advice and guidance on our brand building in the future. Secondly, as a project of our advisory group, we hand in hand with Mr. Ji Wenbo to launch a new autumn and winter releases of white horse and Ji Wenbo. The show was also well received by everyone, and it also caused some repercussions in the circle, so this is also a highlight of our year.

　 Q: so what do you think of Guangdong fashion week?

A: Guangdong fashion week is a banner of our fashion industry in Guangdong. It is also a window for Guangdong fashion to show to the world.

　　 Q: in June this year, the white horse clothing market took Oriental fashion to overseas and took part in Torino fashion week. How do you view this trip to sea?

A: This time we went to Torino fashion week's brand called CECO. He was a designer brand shortly after the establishment of our white horse. We are going to Dulin this time. We also hope to see what feedback and response the overseas market has for our original brand and designer. Of course, we also hope to actively expand overseas markets, bring Chinese fashion to the people of the world, and show the charm of Oriental fashion to the international stage.

　 Q: how does white horse emphasize originality or vigorously support original creation?

A: We are supporting the original brand in many dimensions. In terms of channels, we are actively developing channels for original brands. At present, there are three major channel platforms in Baima, such as a half step, which is a collection platform for designers, specializing in wholesale market channels, and a BM brand collection hall. At present, 15 direct brand collection centers have been deployed throughout the country, that is, directly to the terminal. We also hope to transmit these good designer original brands directly to the consumers. Secondly, we have become the signing base and MCM organization of Taobao live broadcast. We are working hard on the Internet to synchronize the original brand channels under the online and offline channels. Like this time, we have integrated many fashion industries and consultants, and also hope to provide some guidance for these original brands in the design and research and development, and give them some guidance in product design and research.

Author: Wang Yiting