Anta Sports, Which Donated Tens Of Millions Of Services To The Forefront Of The Epidemic, Broke 500 Million And Continued To Do This Job Well.

　　 In January 25th, the Anta Sports Products Limited (hereinafter referred to as "Anta sports") donated RMB 10 million yuan to the China Charity Federation (first payment in January 26th morning after the announcement of the account of the China Charity Federation). Under its agency, a new special fund for rescuing and rewarding the new pulmonary tuberculosis medical staff was set up to help front-line medical staff who fought bravely in the fight against the new crown pneumonia.

Ding Shizhong, chairman and CEO of Anta sports director, said: "in the process of prevention and control of the epidemic, medical workers are the key force in the rescue work. Their selfless dedication and humanitarian spirit can be heard. They are fighting in the most dangerous line to ensure their safety and help more patients. They are groups that we should pay close attention to and support. I hope this special fund can provide help and support to front-line medical personnel.

It is understood that the donation will also be the first donation from the China Charity Federation to support the prevention and control of new local coronavirus pneumonia.

Anta sports has said that as a corporate citizen with a sense of social responsibility, the pursuit of business development and business objectives is not the only pursuit of Anta. Anta has been organizing and participating in public welfare projects in various ways, and over 300 million yuan has been invested in public welfare over the past decade. In 2017, Anta sports announced the launch of the "thriving public welfare program". In the next ten years, Anta will start with three strategies, namely equipment donation, literacy education and sports curriculum promotion, so as to help young people in less developed areas to exercise their expectations effectively. In the next ten years, Anta will invest more than 500 million yuan in capital and equipment to provide Anta sports equipment for young people in less developed areas in 34 provinces and cities nationwide, so as to promote the overall improvement of physical fitness and physical education for young people.

Reporters also learned that in 2018, Anta sports donated 25 "Anta dream centers" in 9 provinces of China, and donated sports equipment to Chinese children worth more than 38 million yuan.

According to public information, Anta sports was founded in 1991 and is the largest comprehensive sports apparel company in China. As of December 31, 2018, the company has about 25000 employees. After 28 years of development, the company has transformed from a traditional private enterprise into a public company with modern governance structure and international competitiveness. In 2007, the company successfully listed on the Hongkong market, financing more than HK $3 billion 500 million, creating the highest price earnings ratio and financing amount of Chinese sports apparel enterprises.

The results showed that after 2012-2013 years of industry adjustment, Anta sports business performance.

Since 2017, the speed has been raised again. 2017 and 2018, the company's operating income was 16 billion 690 million and 24 billion 120 million yuan, an increase of 25.1% and 44.5% compared to the same period, and the net profit to the parent company was 3 billion 90 million and 4 billion 100 million yuan, respectively, up by 29.4% and 32.9% over the same period. The growth rate was rapid. From the gross profit margin, it has steadily increased since 2014, reaching 52.6% in 2018, an increase of 3.2pct compared with the same period last year, mainly due to the sharp increase in the sales of FILA products with high gross profit and direct operation. From the net interest rate, 2018 was 17%, with a slight decrease of 0.5pct in the same period, mainly due to the increase in the sales expenses rate by 4.23pct over the same period. However, the net interest rate is still far higher than that of domestic competitors such as Lining and XTEP.

In the first half of 2019, Anta sports business income reached 14 billion 810 million yuan, an increase of 40.3% over the same period last year, and net profit to the parent company was 2 billion 480 million, an increase of 27.7% over the same period last year. If the impact of the acquisition of Amer was eliminated, it could achieve an increase of 53% over the same period last year, continuing the strong growth momentum since 2017.

According to the financial report, in recent years, the sales of clothing in Anta sports increased from 49.9% in 2014 to 61% in 2018. On the contrary, the proportion of footwear sales decreased year by year, from 46.1% in 2014 to 35.8% in 2018. Clothing driven by the rapid growth of FILA brand, product category increasingly diversified.

Wang Yusi, an analyst at Zhongtai securities, believes that Anta sports owns many brands. From the first half of 2019, the main brand Anta accounted for 51% of the total revenue, Fila accounted for 44%, while other brands were still in the incubation period, accounting for 5% of revenue. From the point of view of terminal flow, the main brand maintained a relatively stable double-digit growth, while other brands based on Fila achieved high growth in the past two years, and the year-on-year growth rate reached more than 80% in the four seasons of 2018, which became the main driving force for the company's growth.

Ding Shizhong announced earlier in the 2019 annual summits of Anta group, entitled "Z future - reconstruction of quality intelligence". He hoped that in the next five years, Anta's overseas business could account for 15%, and a joint venture has been established in Southeast Asia, and plans to enter the European and US markets in 2020.

Wang Yusi analysis, Anta sports as the leading brand of the first sports brand in China, the main brand growth is expected to surpass the industry level. At the same time, Anta sports can consolidate the leading position of the industry by breaking down the layout of the category, and the localization advantages of the supply chain and the retail end, so as to realize the multi brand wheel explosion. From the observation, Anta's top quality product design and R & D capabilities, high-quality brand marketing resources, and core competitive advantages are formed. Differentiated multi brand matrix forms a strong moat, which is firmly entrenched as the first sports brand in China. At the same time, the merger and acquisition of Amersports will lay the foundation for the internationalization of the company. Under the single focus, multi brand and all channel strategy, the company's main brand is developing steadily, Fila is growing rapidly, and other brands are expected to continue to exert their strength.