"Shoe King" BELLE Is Leading Industry Innovation.

In April 10th, BELLE BELLE joined hands with Juhuasuan to build a big day of clothing. After gaining the advantage of Juhuasuan IP, the official spokesman of the new company, Li Yuchun, ushered in the BELLE X. Juhuasuan apparel The climax of the "big day" activity is to create the concept of "cloud home" concept cloud conference. This is BELLE's first live broadcast of Taobao's live broadcast, jitter, and brand small program on the three platforms, triggering a heated discussion among many consumers and consumers. Through this press conference, Yun Yun enjoys the feeling of "general feeling of cloud touch", which is also implanted in the minds of more consumers.

The first immersive cloud conference in China

This conference BELLE BELLE For the first time, the "pure live broadcast" mode has been released for the first time in China. This is the first domestic fashion footwear brand cloud conference. Two, it has created the first immersive showcase in China. Three, for the first time, it has been implanted in the immersive cloud show for the first time. With so many innovations, it is clear that BELLE is strongly embracing the digital strategy.

This cloud conference enables consumers to realize the dual experience of "cloud watching and cloud shopping". This form of innovation has been positively recognized by consumers. It is precisely because of this recognition that BELLE has handed out a very bright war report. According to statistics, the total Campaign exposure in the marketing of the company is 170 million, and the total viewing volume is 2 million 800 thousand. This has also brought very good results to BELLE BELLE x Juhuasuan apparel decoration day, up 214% from the same period last year, BELLE official flagship store. Year-on-year growth of 201%, ranking first in the fashion footwear industry, achieved a one-stop perfect closed loop.

In the environment affected by the epidemic, we can see that BELLE's flexible transformation and positive innovation is a proven and effective transformation through the market. It is precisely because of this flexibility that BELLE has evolved in the process of development and created its own business empire.

It is worth mentioning that this cloud conference is not only the participation of BELLE BELLE employees in the show, but the theme costumes or brand designers are hand-made styling models. This also makes us see the full of human feelings and sincerity.

Spokesperson surprises appearance welfare constantly

As the preferred footwear brand for young women, BELLE BELLE has been committed to providing cost-effective fashion choices for mainstream new middle-class women. As a leader in the footwear industry, BELLE BELLE brand insight into the demands of female consumers, put forward BE COOLEGANCE's unique personality aesthetics of BELLE BELLE, and Li Yuchun, the spokesperson of the official Xuan Quanxin, joined forces to interpret the cool charm of women.

The biggest climax in the press conference is the invitation video from the spokesperson Li Yuchun. Even if the special period is unable to go out, Chun Chun is still in the first activity after joining the official BELLE BELLE spokesperson through the form of video, and is surprised to appear with the new spokesperson of BELLE BELLE.

As the focus of the conference, the spokesperson of the same series: Yun Xiang series, aiming at urban women's design, not only takes into account the demand for fashion matching, but also refers to the ergonomics color matching shoes, focusing on creating intimacy with tactile materials, and promoting the use of luxurious skin texture materials. Even when working and going out, Yun Yun series still brings a touch of cloud and general feeling, so that women can comfortably manage and bloom in the face of life.

BELLE BELLE in order to reflect the core concept of Yun Yun series, deliberately created the first immersive show in China, combined with the "cloud" elements, echoing this "cloud conference" to restore the comfortable atmosphere at home, giving visitors a pleasant feeling of wandering around the clouds. In the setting of blue sky and white clouds, the models restore the girl's scene from getting up to go out, showing the inspiration of the cloud enjoying series from the scenes of getting up, walking the dog, making up and going out.

In order to fit the theme more closely, BELLE BELLE even custom-made a group of special costumes. The props have been transformed into a huge furniture product with a strong artistic proportion. The model has been integrated into the cloud and enjoy the atmosphere of the family. This immersive walk shows not only a perfect interpretation of the cloud sharing concept of "feeling like a cloud touch", but also the whole audience's attention.

Multi platform synchronization is instant display.

BELLE BELLE in the cloud conference embedded in the show, that is, buy mode, the audience can be the first time to buy a favorite product, to achieve "cloud show + cloud shopping" dual experience. This just satisfied the needs of the audience, while providing the audience with high quality visual experience, meeting the needs of the audience in full range, and at the same time, bringing the transformation of sales performance to the brand.

As a leader in footwear industry, BELLE BELLE Flexible use of digital platform power to create cloud conferences, on-line new online gameplay, successfully open the new online marketing mode, and create a brand new operation plan. BE COOLEGANCE, as BELLE BELLE's brand new cool Ya advocated, the success of the spring and summer cloud conference was not only a brand reform and innovation, but also an innovative mode of leading the industry.

At the end of the speech, Hu Bing, general manager of BELLE BELLE brand, concluded that "BELLE's exploration and change are continuing, and we will work together in the future."