"Less Is More" | 2020 'Charm Oriental · China International Underwear Creative Design Competition Finals Successfully Concluded

On July 11, 2020 'creative Oriental underwear design competition The finals were held in Shenzhen Convention and Exhibition Center.

As Underwear industry in China At present, the most top and authoritative competition platform, this year's charming Oriental has lasted for nine months, attracting contributions from 300 colleges and universities, 50 independent design studios and more than 10 well-known enterprise designers in the industry. A total of more than 4000 contributions were submitted. After fierce competition in the preliminary contest and the second round, 15 works were finally selected for the finals. From theory to practice, it is hard to change design into finished product, especially the finished products of this competition are made by the players themselves.

　　 Super fair and fair judges

current Finals The jury consists of SUA design competition consultant, former deputy general manager of manifen Business Department of Huijie group, former president of Huijie underwear Research Institute, Wen Qing, director of marketing and brand center of anlifang (China) Garment Co., Ltd., Hu Rongrong, design director of Vivian International Group, Wu Guoli, senior director of R & D center of Dushi Liren group, and School of fine arts and design of Art Department of Shenzhen University Vice president Luo Ying co served. Combined with the comprehensive opinions of enterprises and colleges, the jury has unique opinions in the field of underwear design, and has a deep grasp of the world design trend. Their joining has further enhanced the attention of the competition in the professional field.

Pre evaluation site

This year's final continues the previous pre evaluation and on-site comments. In the morning, the judges will judge the details of the finished products and the final designs by the judges. After the judges pass the final evaluation, they can judge the details of the finished products and the final designs by the judges on the 11th day, Valuable suggestions for players to help them grow better. For many years, the competition strictly abides by the evaluation principle of "fairness, justice and openness". Besides the on-site comments and award awarding, the judges' teachers have zero contact with the contestants in the whole process.

Final review

Break the shackles of tedious and return to natural comfort

With the anticipation and excitement of the audience, the finals began

The theme of this competition is "less is more". Simple things often bring people more enjoyment. The aim is to guide the players to simplify the underwear design, freely publicize, break the cumbersome shackles with the simple and not simple design concept, return to natural comfort, and show unrestrained self-expression.

Finals live

15 groups of excellent design works were staged in turn. The design works not only attracted the audience's attention in color matching, modeling design and tailoring style, but also changed the music, sound and lighting effects with different themes of the works, which pushed the visual impact and performance atmosphere of the competition to the top, presenting a wonderful spark of collision between technology and fashion. The judges kept their eyes on each group of works and scored according to the judging rules after the exhibition. The designers held their breath in the backstage, waiting for the results of the competition to be announced.

The dust of the final battle is settled, and giving is glory

The expected results were finally announced, among which, designer Ren Xinwei / Cai Erqiao won the championship with a prize of 80000 yuan for his work "Jinghua"; designer Qi Yanlan's "flowing space" won the second prize with a prize of 50000 yuan; and designer Zhou Wen's work "broken cocoon" won the second place with a prize of 10000 yuan.

Ren Xinwei / Cai Erqiao won the first prize for his work quiet

Qi Yanlan's "flowing space" won the second prize

Zhou Wen's work broken cocoon won the third prize

Carrying forward and inheriting oriental culture, exploring the best and most soul underwear design talents in China and even in the world, promoting the development of underwear creative design strength, and promoting the transformation and upgrading of the entire underwear industry are the constant pursuit of the charm Oriental underwear competition for many years. In the future, we will continue to maintain our original intention, promote the development of underwear industry, and help China transform from a big underwear manufacturer to a powerful designer and manufacturer.

Gao Lin, inspector of Shenzhen Municipal Bureau of Commerce, and Zheng Xuan, deputy inspector of Shenzhen Municipal Bureau of industry and information technology, presented the first prize work Jinghua

Xu Ting, Secretary General of Shenzhen city of Design Promotion Association, and Wen Qing, director of marketing and brand center of anlifang (China) Garment Co., Ltd., presented the second prize work "flowing space"

Chen Heping, Secretary General of Shenzhen cultural and Creative Industry Association, presented the third prize work "broken cocoon"

Wu Guoli, senior director of R & D center of metropolitan beauty group, presented awards for the most valuable works

Wu Guoli, senior director of R & D center of metropolitan beauty group, presented the award for the best network popularity award

Dong Xiaoying, consultant of SUA design competition, former deputy general manager of manifen Business Department of Huijie group and former president of Huijie underwear Research Institute, presented awards for outstanding works

Thank you very much for all the colleges, enterprises and all the designers who have been supporting the "charming Oriental" design competition. The Organizing Committee of the competition can receive so many excellent contributions, which is indispensable to the strong support of the colleges and universities. This year, the "best organization award" will be set up for colleges and universities with more than 60 copies of contributions, which will win the 8th "charming Oriental" China international underwear competition in 2020 The best organization awards in the final of creative design competition are: Xi'an University of technology, Chongqing second normal university, Inner Mongolia University of technology, School of art and information engineering of Dalian University of technology, Cunjin College of Guangdong Ocean University, Guangdong Vocational and technical college, Yunnan Institute of light and textile industry. Thank you for your support! I hope to see you next year!

Chen Jingjing, Deputy Secretary General of Shenzhen underwear industry association, and Zhong Hongling, director of member Department of Shenzhen underwear industry association, presented awards for the best organization award