Review Of Domestic Clothing Brand Operation Data Preview In 2020

1. Peace bird

In 2020, the operating revenue of taipingniao will reach 9.39 billion yuan, with a year-on-year growth of 18.4%; its net worth will reach 710 million yuan, up 29.2% year-on-year, making a historical performance. The company's retail sales reached 12.8 billion, up 13% from 11.3 billion in 2019. As of March 29, Taiping bird market value reached 20 billion.

Taipingniao's online channel revenue was 2.8 billion yuan, up 21% year on year, accounting for more than 30% of online revenue. Offline, as of December 31, 2020, taipingbird has 4616 stores in total, with a net increase of 120.

Taipingniao plans to continue to expand the number of stores in 2021, and plans to open 1000 offline stores while improving store efficiency.

2. LiLang

The annual turnover of China LiLang in 2020 is 3.07 billion yuan, and the net * * is RMB 560 million yuan. The gross profit rate increased by 6.5 percentage points to 44.9%.

The net profit of LiLang dropped to RMB 560 million, but it remained at a high level in the same industry. In 2020, the operating cash inflow will reach 773 million yuan, a significant increase of 27% compared with that of 609.2 million yuan in 2019. The cash balance at the end of the period reached 1.74 billion yuan.

By the end of 2020, LiLang has 2761 stores, of which 288 are less is more stores. In 2021, LiLang aims to increase 100-150 stores, and the total retail amount is expected to increase by more than 10%.

3. Carbine

As of December 31, 2020, the operating revenue of carbine was 1.288 billion yuan, with a year-on-year growth of 1.1%; its net income was RMB 195 million, with a year-on-year increase of 23.33%; and its gross profit was RMB 608 million, with a year-on-year increase of 8.6%.

In the second half of 2020, sales will gradually improve. During this period, carbine will increase revenue and reduce expenditure, close stores with poor business performance, shelve the plan to open new stores and other investments. The number of stores in the whole year will be adjusted from 888 in 2019 to 811. At the same time, online sales will be strengthened to make up for the loss caused by temporary closure of physical stores caused by the epidemic by expanding e-commerce revenue.

4.GXG

In 2020, the performance income of Muchang Group Holdings decreased by 23.1% to 2.862 billion yuan, net loss of 300 million yuan, profit of 208 million yuan in the same period of last year, and loss of 33 points per share.

It is worth noting that online channel sales maintained a steady growth compared with that in 2019, with an increase of 5.0% to 1.497 billion yuan. Due to the accelerated change of customers' shopping behavior from offline to online, and the group increased its promotion efforts through new online sales channels (including tremolo and wechat APP) during the covid-19 epidemic, online channel sales ranked first, accounting for 52.3% of the group's revenue during the period.

5. Youngor

The company expects to realize the net value of RMB 7.151 billion belonging to shareholders of Listed Companies in 2020, an increase of 3.179 billion yuan compared with the same period of last year, with a year-on-year increase of about 80%.

According to the announcement, Youngor's performance forecast was mainly due to the non recurring profit and loss caused by the sale of equity of Bank of Ningbo, with an impact amount of about 2.646 billion yuan. As of December 31, 2020, the company has sold 296 million shares of Ningbo bank this year, realizing a net value of RMB 2.646 billion.

6. Biyinlefen

Biyinlefen's performance express in 2020 shows that its total operating revenue is about 1.938 billion yuan, an increase of 6.14% year-on-year; the net * * attributable to shareholders of the listed company is about 476 million yuan, with a year-on-year increase of 17.18%; the basic earnings per share is 0.91 yuan, with a year-on-year increase of 16.67%.

According to the semi annual report in 2020, biyinlefen's main business is clothing, accounting for 100.0% of its revenue.

7

According to the performance forecast released by baoxiniao, the company expects to realize the net value of RMB 347 million to RMB 410 million, with a year-on-year increase of 65% to 95%; the net amount of RMB 275 million to RMB 338 million, with a year-on-year increase of 156.4% to 215.21%.

Performance forecast shows that the performance forecast for this time is mainly reflected in the following aspects. On the one hand, the company actively responded to the severe market environment, continued to deepen the main clothing industry, continued to strengthen product research and development, brand and channel construction, and improved the operation quality, so as to maintain its position as a leader in the domestic high-end brand men's wear market.

8. Bosden

Up to the end of September 2020, bosden's total revenue increased by 5.1%, achieving revenue of 46611 million yuan. Among them, the core business of down jacket revenue growth was the most significant, with a year-on-year increase of 18.0% to 2.988.7 billion yuan, accounting for 64.1% of the group's total revenue. The revenue of bosden brand down jacket increased by 19.7% year on year, reaching 2.725.8 billion yuan.

In addition to the significant growth of core business down jacket, bosden's gross profit also increased significantly in the first half of the fiscal year, with a year-on-year increase of 15.4% to 2227.3 million yuan. Although the growth of core down jacket is very strong, bosden's other three businesses are in general with other brands affected by the epidemic, and the revenue has declined somewhat.

9. Chanel

According to the performance forecast of 2020, the brand business income is about 1.014 billion yuan to 1.240 billion yuan, of which the net loss attributable to shareholders of listed companies is about 45 million yuan to 53 million yuan, which is 206.84% to 225.84% lower than that of the same period of last year.

As a clothing company mainly engaged in children's wear business, anel said the decline in performance was closely related to the new crown epidemic in 2020. The sales mode of brand direct marketing leads to a large amount of rigid expenditure, which has a certain adverse impact on the current net worth.

10. Colette

In 2020, the company's parent company, winner fashion, achieved an income of 5.325 billion yuan, a year-on-year increase of 28.36%. Since the company was listed in 2014, it has achieved double-digit growth for the seventh consecutive year; the gross profit of the same period was 3.91 billion yuan, with a year-on-year increase of 29.86%; the overall gross profit rate of the company slightly increased to 73.43%; the net profit of the company was about 439 million yuan, with a year-on-year increase of 11.54%, after deducting the share incentive expenses 84%.

In terms of other financial data, in 2020, the net operating cash flow of winner fashion will increase by 102.5% to 1.416 billion yuan. It is worth mentioning that winner fashion's dividend reached a record high. According to the annual report, winner fashion will pay a special dividend of HK $0.16 per share and a final dividend of HK $0.38 per share, with a dividend yield of about 71% in 2020.

11. Jiangnan cloth clothes

Jiangnan cloth Clothing Co., Ltd. released the six-month performance as of December 31, 2020. During the reporting period, Jiangnan cloth clothing achieved a total income of 2.315 billion yuan, a year-on-year increase of 8.4%; and a net income of ￥ 464 million yuan, a year-on-year increase of 7.8%.

In the first half of 2021, JNBY, the main brand of Jiangnan cloth clothing, achieved an income of 1.319 billion yuan, a year-on-year increase of 8.2%, accounting for 57% of the total revenue and a gross profit margin of 62.7%. The other three growth brands Croquis, JNBY JNBY JNBY and less achieved a total revenue of 951 million yuan, a year-on-year increase of 9.6%, accounting for 41% of the total revenue and a gross profit margin of 61.4%. As of December 31, 2020, there are 1931 independent physical retail stores in Jiangnan, including 914 JNBY stores.

12. Langzi

According to the announcement of performance express in 2020, the company is expected to achieve revenue of 2.873 billion yuan in 2020, with a year-on-year decrease of 4.46%; it is expected to realize a net revenue of RMB ￥ 138 million, with a year-on-year increase of 134.13%; the owner's equity attributable to shareholders of the listed company is expected to reach RMB 2.956 billion, with a year-on-year decrease of 0.73%; the revenue of women's clothing business is expected to reach RMB 1.329 billion, with a year-on-year decrease of 13.40%; and the revenue of medical and American business is expected Yuan, a year-on-year increase of 29.13%.

13. Jinhong group

Compared with the same period of last year, the company expects to realize the net * * attributable to the shareholders of the listed company in 2020, and it is estimated that the net * * will be - 781 million yuan to - 594 million yuan. After excluding such factors as goodwill, intangible assets impairment and settlement with Yinian, Jinhong group is expected to achieve a net value of RMB * * 81.65 million to RMB 92.54 million, and RMB 109 million in the same period of 2019.

According to the announcement, the new crown pneumonia epidemic will have a great impact on the clothing industry in 2020. In order to adapt to the changes in the competitive environment and consumer consumption patterns, the company has accelerated its online transformation, strengthened the marketing promotion of various brands and inventory processing, and maintained stable production and business activities, but the gross profit rate has decreased, resulting in a decline in the company's business in the current period.

14. Daily fashion

According to the announcement, the net loss attributable to shareholders of listed companies is expected to be about 49.22 million yuan in 2020, and the non net loss attributable to shareholders of listed companies is expected to be about 26.5 million yuan. In the previous report of the third quarter, daily broadcast fashion lost 74.9 million yuan in the first three quarters.

According to the announcement, the main reason for the performance loss in advance is that under the influence of Xinguan epidemic, the opening time of stores has been shortened, and the epidemic situation in North China has been sporadic for many times, which has led to the decline of offline sales revenue. In addition, affected by the operating loss before the bankruptcy acceptance of Guangzhou Tengyi, a controlled subsidiary, the company will reduce about 35.4 million yuan in 2020.

15. Urban beauty

Urban beauty released the annual performance as of December 31, 2020, with revenue of 3.057 billion yuan, a year-on-year decrease of 25.1%; the owner of the company should have a loss of 118 million yuan in the year, compared with a loss of 1.298 billion yuan in the previous year.

During the reporting period, the total loss of urban beauty was 137 million yuan, which was 1.292 billion yuan in the same period of last year; the net cash income / (used) from operating activities was 555 million yuan, which was - 248 million yuan in the same period of last year; the gross profit rate was 48.8%, which was 22.6% in the previous year. According to the city beauty, the group turned a loss into a profit in the fourth quarter of 2020, and had already had a loss in the second half of 2020. Therefore, the loss of the whole year in 2020 is lower than that in the first half of 2020.

16. Anta

In 2020, Anta Group's revenue increased by 4.7% year-on-year to ￥ 35.51 billion, maintaining growth for seven consecutive years and leading the industry in the Chinese market. The operating profit increased by 5.3% to ￥ 9.15 billion, and the operating profit rate increased by 0.2% to 25.8%.

In terms of brands, in 2020, the revenue of FILA was 17.45 billion yuan, with a year-on-year growth of 18.1%, accounting for 49.1% of the total revenue; Anta brand's revenue was 15.749 billion yuan, a year-on-year decrease of 9.7%, accounting for 44.3% of the total revenue; the revenue of all other brands increased by 35.4% to 2.3 billion yuan.

17. Li Ning

In 2020, the total revenue of Li Ning company increased by 4.2% to 14.457 billion yuan, and the net profit attributable to equity holders increased by 34.2% to 1.698 billion yuan. The impact of the new crown epidemic has made the growth rate of Li Ning's income decline compared with 32.0% in 2019 and 18.4% in 2018.

The gross profit increased by 4.2% to 7.094 billion yuan from 6.805 billion yuan in 2019. The group's overall gross profit margin was 49.1%, which was the same as that of the previous year.

18. 361 degrees

In the whole year of 2020, the 361 degree realized income of 5.127 billion yuan, a year-on-year decrease of 9%; the profit attributable to equity holders was 415 million yuan, a year-on-year decrease of 4%. It is worth mentioning that in 2020, the sales revenue of 361 degree online products will be 792 million yuan, a year-on-year decrease of 13.6%, accounting for 15.4% of the total revenue.

According to the announcement, although the sales revenue of e-commerce has decreased, 361 will still invest a lot in the next few years to develop and expand its e-commerce business in view of the change of consumption preference during the epidemic period.

19. Baosheng International

Baosheng International announced that, as of December 31, 2020, its operating revenue was 25.611 billion yuan (unit, the same below), a year-on-year decrease of 5.8%; the profit attributable to the owners of the company was 303 million yuan, a year-on-year decrease of 63.7%; and the basic share was 5.75 points.

The decline was due to the impact of the epidemic on consumption intention, especially the strict control measures implemented by the government to curb the spread of the epidemic, resulting in the temporary closure of the group's physical stores from the lunar new year to mid March 2020.

20. Special step

According to the performance of Tebu in 2020, the annual revenue of Tebu is 8.17 billion yuan, slightly lower than the level of 8.18 billion yuan last year; the annual operating value is 918 million yuan, a year-on-year decrease of 25.6%; the net revenue is 513 million yuan, a year-on-year decrease of 29.5%.

21. Extraordinary China

For the year ended December 31, 2020, the company's income was HK $819 million, an increase of 31% over the same period of last year; the profit attributable to the owners of the company was HK $1.192 billion, up 42.9% year on year.

The significant increase in profit was due to the sale of a part of the interest in an associate (Li Ning) of HK $1023 million (2019: HK $817 million) and a gain of HK $245 million from the acquisition of baoshilong through negotiation, which was partially offset by a decrease of HK $75.7 million in the year's share of the profits of the associated companies and joint ventures.

22. Sanfu outdoor

Sanfu outdoor's expected performance in 2020 will be basically flat, with a net loss of 29-39 million yuan belonging to shareholders of the listed company during the reporting period, which is basically the same as that of the same period of last year; the basic loss of earnings per share is 0.20 yuan per share – 0.27 yuan per share.

In 2020, the company's operating income increased year-on-year, and the net loss was mainly due to the provision for impairment of goodwill, fixed assets, bad debt and inventory depreciation during the reporting period.

23. Pathfinder

According to the performance forecast of 2020, it is estimated that the net loss of RMB 260 million to RMB 330 million will be attributed to shareholders of Listed Companies in 2020, and RMB 113 million will be RMB in the same period of last year; and the basic earnings per share will be -0.292 yuan / share to -0.375 yuan / share.

24. Shenzhou International

Shenzhou International, a mobile brand OEM giant, disclosed in its preliminary annual report in 2020 that the annual revenue in 2020 was 23.03 billion yuan, with a year-on-year growth of 1.6%; in 2020, the net revenue was RMB 5.083 billion yuan, up 2.5% year on year.

It is worth noting that although the consumption demand will decline in 2020 and the uncertainty of customer orders will increase, the capacity expansion of Shenzhou International's overseas base will continue to advance as planned. In 2020, the production bases in Vietnam and Cambodia have contributed nearly 40% of the garment production capacity of Shenzhou International.

25. Daphne

Daphne International released the results for the year ended December 31, 2020. The group realized a profit of HK $364 million, a year-on-year decrease of 82.89%; a loss attributable to shareholders of HK $242 million, a year-on-year decrease of 77.39%; and a basic and diluted loss of HK $14.4 per share.

With the business transformation and light capitalization of the group, the group continued to adjust its sales channel network in 2020, net closing 183 sales points, and the scale of the store network was further reduced from 425 at the beginning of this year to 242 at the end of this year.

26. Thousand Baidu

The shoe enterprise Qianbaidu International Holding Co., Ltd. released the performance announcement in 2020. In 2020, Qianbaidu achieved a net profit of ￥ 6.179 million, with a loss of 311 million yuan in the same period of last year, turning a loss into a profit, and realizing a total income of 1.539 billion yuan, a year-on-year decrease of 28.7%.

According to the performance announcement, shoes retail and wholesale are the core business of Qianbaidu, accounting for nearly 90% of the total revenue. In 2020, the business income will drop by 15% year-on-year. In 2020, Qianbaidu will reduce 169 self operated shoe retail stores and 48 third-party shoe retail stores. As of December 31, 2020, Qianbaidu also has 1045 self operated shoe retail stores and 197 third-party shoe retail stores in China.

27. Giordano

As of December 31, 2020, the group's sales volume was HK $3.122 billion, down 35.7% year-on-year. Last year, Jordan's online revenue rose 22.1% to HK $326 million, accounting for 10.4% of the total revenue from 5.5%, while the physical stores fell by 40.5% to HK $2389 million. The wholesale sales of franchisees decreased by 28.8% to HK $407 million, accounting for about 13%.

Mainland China remained the main market for Giordano, with sales down 29.5% to HK $701 million, while Hong Kong and Macao fell 53.1% to HK $362 million.

28. Fashion front

Souyu disclosed the revised announcement of performance forecast in 2020. After the revision, it is estimated that the net loss attributable to the shareholders of the listed company will be 780 million to 980 million yuan.

In 2020, affected by the epidemic situation, the sales of the company's brand clothing business and supply chain management business declined, resulting in the company's overstock of inventory and slow return of funds. In order to clear the inventory and relieve the company's capital pressure, the company vigorously reduced the price of brand clothing business inventory in November and December 2020, resulting in losses. According to the situation of goods in stock, the inventory falling price reserves shall be withdrawn. ‍