Red Bean Men'S Flagship Store Image Renewed To Enhance Brand Power

Recently, the heat wave of Wuxi is coming. However, a new store is hotter than the weather of 30 + ℃! The popularity inside and outside the store is hot, the passenger flow is strong, and there is a long queue in front of the cash register, which not only attracts a large number of online celebrities to explore the store spontaneously, but also has a platform interaction of quality male star Wu Qihua. It can not help but explore which new store is so popular with the residents of Wuxi City, and what kind of password is hidden behind the booming?

"I heard that red bean men's wear invited Wu Qihua. I came to see Wu Qihua. The male god is still very handsome!"

"I've been a loyal customer of red bean men's wear for many years. I come to visit the new store and buy some by the way."

"When I went shopping today, I just saw the opening of a new red bean men's clothing store. After a tour, I felt very good, and the development of domestic products is getting better and better."

Some came for "star hunting", some were attracted by popular popularity, some went back with full load. On June 18 and 19, the red bean men's double flagship store opened grandly, and many stores in the city celebrated together. The image of the stores in Wuxi was renewed. What's more surprising is that Wu Qihua, a quality actor, came to the opening ceremony in person. He wore a red bean 0-sense comfortable shirt and interacted with his fans warmly. He was handsome and elegant in appearance, elegant and elegant in manner, and his every move was friendly and elegant.

The two flagship stores are located in Zhongshan Road, the core business district of Wuxi with strong commercial atmosphere, and Suning Plaza in Wuxi with dense traffic volume. The super flagship store on Zhongshan Road covers an area of 1000 square meters. Both in interior design and spatial layout, the comfort concept of Hongdou men's clothing store of the sixth generation is displayed incisively and vividly. The comfortable and natural store environment and fashionable and diverse product wear and match attract customers who come and go to stop in succession. There are an endless stream of customers who take photos, punch in and experience in the store. Many online celebrities have also spontaneously come to shop to punch in and share their experience on the social media platform.

The newly upgraded sixth generation image store of red bean men's wear adopts bright and atmospheric visual design and natural materials with soft colors to outline a relaxed and comfortable space atmosphere full of texture and convey the concept of full-dimensional comfort. At the same time, the complete information transmission system in the store transmits brand culture and product information step by step; Interactive devices and personalized customization also add a lot of fun to the shopping experience, which makes consumers enter the store refreshing.

The display of the products follows the comfortable and natural style, which injects a fresh and pleasant atmosphere into the summer. The classic business style with fine texture and casual urban fashion series have both appearance and comfort. The diversified styles provide inspiration for daily wear. In recent years, red bean men's wear has been increasing investment in product research and development, further improving its product design ability, and reshaping the product image of red bean men's wear. Whether it is the popularity of red bean 0-sense comfortable shirt, or the creation of three comfortable series, its product strength is obvious to all.

As a matter of fact, red bean shirt is more comfortable and more comfortable, and it has been redefined as "more comfortable" and "more comfortable" by red bean shirt. Red bean 0-sense comfortable shirt emphasizes the potential of multiple scenes and styles, fully meets the needs of different types of users, and enables more people to wear luxury comfortable shirts. The technological properties of this shirt not only conquered Luo Yonghao and other industry bigwigs, but also praised by actor Wu Qihua: "the 0-sense shirt is comfortable to wear and has a sense of quality. It is suitable for work and rest. It perfectly meets my needs, and I like it very much."

Red bean men's Qianping super flagship store creates an immersive comfortable experience space integrating shopping, clocking, interaction, fashion and quality. It is not difficult to find that all the details vividly explain the personality, tonality and positioning of red bean men's wear, and interpret the ultimate pursuit of red bean to create "comfortable classic men's wear".

As the "Facade" of a brand, the visual environment, space environment and display environment of terminal image can directly affect consumers' cognition of its brand image value. Red bean men's wear takes store image renewal as an important part of brand upgrading, and regards brand renewal and store upgrading as a powerful means to enhance brand power and market competitiveness. The grand opening of the double flagship store and the amazing appearance of the sixth generation store image make consumers have a more intuitive feeling for the concept of "comfort" advocated by red bean men's wear, and also stimulate the resonance and identity of users to the brand.

Based on the 65 years of brand accumulation focusing on comfort, the red bean men's wear in 2022 is irresistible, opening the strategic prelude of "classic comfortable men's wear" with high profile. From brand positioning, ultimate single, visual language, to store image, brand upgrading continues to work, fully interprets the definition of "classic comfortable men's wear" to meet the growing comfort needs of users. We believe that the red bean men's wear, which creates a comfortable new track, can always make a breakthrough.