Fashion Week | DAY3: Fashion Avant Garde, Smart And Diversified

Xiangqiao Sheng

On March 25, 2024, Shangyeqingzhi independent designer brand first landed at AW24 China International Fashion Week. The brand was born based on the thinking of the two keywords "sustainability" and "balance". The brand implements the design method of "fashion sustainability", pays attention to every link of product shape, design, production and production, and reduces waste.

The inspiration of this quarter comes directly from the scenery encountered by designers who love traveling. When the designers are in the colorful Danxia landform, and when the tiny ego stands in front of the sedimentary rock for hundreds of millions of years, every independent individual will have unlimited thinking. Therefore, "Danxia landform" is chosen as a guide to state the power of time.

This season's color is the most intuitive color of Danxia landform - red and brown tonality. The title of the show press conference is "Wait for the sunset of the next day". This sentence comes from a casual sentence on the journey, which also means that tourists are willing to wait for beautiful things, reflecting that we are not in a hurry to get all beautiful things, and can wait for them.

"Wulan Yizuo" is the love and inheritance of the blue dye tradition. The brand gathers ancient Yizuo skills and modern design, and uses natural indigo as a pen to paint the gorgeous beauty across time and space. Wu Lan's works are dedicated to the modern life of this ancient art, which conveys the unique emotion of "Li" with unique "Li" art, and carries the respect and love for the environment and tradition.

The theme released this season expresses the cycle and rebirth of nature, and the remembrance of the past and warm memories. It will show the magnificent scene of wild geese returning to their nests through blue dye painting, symbolizing the permanence of life and the hope of spring. This series will use natural indigo dye, combined with modern design, to create a series of clothes and accessories, capturing the instant beauty of flying geese in the blue sky. Each piece of work is the most sincere hymn to the people, arousing their awareness of environmental protection, and through this combination of tradition and modernity, more people can feel the endless amount of people and the warmth of a beautiful return.

ZUYAO SONG integrates the fashion concept into the traditional culture, and expresses the casual and unrestrained lifestyle in free language. It is not entirely attitude, but the feeling and love of life, which is the information symbol of this era. The brand is endowed with comfortable feelings and romantic temperament, which is the unique charm of Great Beauty Oriental. ZUYAO SONG will pursue the traditional pace, integrate into life with the latest feelings, and change life through continuous exploration.

Integrating traditional skills into modern lifestyle, applying sustainable and renewable concepts, highlighting clothing characteristics, focusing on traditional processes, and applying intangible cultural heritage technologies such as "cloud yarn dyeing and finishing technology", "silkworm silk weaving technology", "bamboo weaving technology", "pile brocade", "ancient printing and dyeing technology", "pulp dyeing technology", Let the ancient traditional skills "take on a new look", and let the "intangible heritage" into life. It is a hard road to visit "intangible cultural heritage", which requires endless love and persistent attitude. In order to create this series, Song Zuyao adopted pure natural "pulp dyeing", combining the pulp dyeing technology with modern clothing. The main production technology of natural pulp dyeing is that tannin in the dye liquor reacts with iron ions in the pond mud to form natural colors, This is the color of the "earth" and the land of hope for the recovery of all things.

AIPALA is a cutting-edge designer brand under Aianqi Fashion Group. The aim is to find a fit between art and life, take "art" fashion presentation "as the brand gene, integrate world fashion elements and contemporary avant-garde art, create trendy and interesting fashion clothes through mature fashion brand culture, show girls' optimistic and positive attitude towards life and personality charm, and shape a new young attitude.

The theme of this season is centered on the rebellious spirit. Black and gray are the main colors. Wine red is an important embellishment color. The gorgeous and beautiful color mixed with romanticism. The apricot and dazzling avant-garde silver added to the tulle create a modern, luxurious and personalized color combination. The inspiration of this design revolves around the "mirror". The time and light flow are reflected in the mirror image. The bright and mottled light reflects two selves. In reality, the delicate and rational self and the rebellious and free self in the heart, the contradiction of publicity and tranquility, and the collision of rebellion and refinement are like every one of you in modern society, looking for an exit in reality and ideal. We create social value in the so-called identity in reality, but return to our own space full of rebellious and free imagination, and integrate the concept of "two selves" into this autumn and winter design. We use crisp shapes, sharp rebellious edges and corners, and soft and beautiful tailoring, and use shimmering texture sequins to bring exquisite and gorgeous lace tulle, The combination of stiff contour and romantic elegance creates the most brilliant self in the mirror image.

"Mountain starts from the cloud" comes from Li Bai's "Sending a Friend to Sichuan", "Mountain starts from the face of people, and clouds start from the head of horses", focusing on modern simple, classic fashion and cultural fashion.

On the Silk Road, there is openness and integration. The spirit of the Silk Road carries the essence of the millennium culture and becomes the source of inspiration for ancient and modern artists. This season's clothing combines the openness and integration of the Silk Road and the ancient color elements to give clothing a unique artistic atmosphere and make it beautiful. This season's works adhere to the respect and inheritance of Chinese traditional culture, and ingeniously integrate the opening and closing spirit into clothing design. The integration of clothing silhouette, fabric texture and color has injected rich historical and cultural connotation into modern clothing. In the use of color, pay attention to the sense of hierarchy and contrast, so that clothing presents a rich visual effect.

AidenYFeng · Yang Feng

AidenYFeng focuses on the design concept with street culture as the core to convey the independence and vitality of the young people of Generation Z. AidenYFeng focuses on the design concept with street culture as the core. The process, structure and elements of clothing are combined in an unconventional way to convey the independence and vitality of the young people of Generation Z, while respecting the independent integrity and artistic expression of emotions of each individual. Clothing is treated by some special processes such as washing and pickling, which breaks through the traditional design and is not limited to the fixed way of wearing. In addition, the difference of color contrast also endows it with different visual senses, the application of elements to form a concrete sense of ideological hierarchy, detachable practical styles, and diversified wearing functions. The style formed by these features presents a primitive and avant-garde modernism.

Growth/experience is an important part of life. As the first release of the brand AidenYFeng at China International Fashion Week, AidenYFeng 2024 autumn and winter series is named as "achievement of traces". The brand is committed to presenting special visual effects in clothing. This season, it will continue to update and create in the core spirit of the brand of water washing and old making, and become more "diversified" and "young" visually; I would also like to interpret the relationship between the past, the present and the future, and explore the beautiful significance of changes.

Yituo Oriental was founded in Shanghai in 2021, which originates from the founder's persistent pursuit of art and aesthetics. The brand explores the light Chinese style high fashion art that conforms to the international aesthetic trend with the oriental philosophy and natural materials as the creative inspiration. Adhering to the concept of "less is more", it integrates the traditional oriental aesthetics into modern international fashion design.

The "Trace to the East" series is based on the poem "Recluse of Wang Changling", which was written by Chang Jian of the Tang Dynasty. Through the unique minimalist art form, the beauty of image interweaves modern life, the secluded clouds, the flowers in front of the gate between the pines and the moon, in the wilderness, you can feel the particles of time, and start the infinite exploration of life. Traveling in the world with a clear mind, tracing the East, taking fashion as the carrier, records the years of carving. Represent the oriental artistic conception in poetry in the dancing clothes, enter the world with clothes, draw the east with poems, and stretch like a picture.

Trace the East

Since its establishment in 2014, she has been enthusiastic about traditional clothing. In many field investigations, the founder Lin Qi became attached to the horse dress. In order to extend the life of the traditional horse dress in this era, she has carefully studied hundreds of antique horse dress collections, inherited and re created the forest horse dress. On the basis of maintaining the traditional style, the Linqi horse face skirt displayed this season integrates the unique intangible cultural heritage blue printing technology of the brand in the way of ribbon. The pattern of the skirt door not only includes the traditional patterns of hundreds of butterflies wearing flowers, hundreds of children, dragon and phoenix presenting auspiciousness, river cliff peonies, but also integrates the traditional culture patterns of plum blossom, orchid, bamboo, unicorn, crane, palace lantern, etc, On the fabric, traditional patterns such as copper coin pattern, curly grass pattern, twig pattern, and Hui character pattern are combined to increase the sense of hierarchy of clothing patterns in the form of dark patterns, and also place hopes on modern people for a better life. The systematic protection and innovative design of the horse face skirt should be done well in a down-to-earth manner, so as to promote Chinese culture to the world.

Living in ZuoThis season, the series "Fangyuan" was released, which was interpreted by Zhao Yazhi with great passion and came to the end. In the Zhoupi Suanjing, it is recorded that "all things are round and square, and great craftsmen make things according to rules, or destroy the square to make it round, or break the circle to make it square. The square in the square is called the square, and the square in the circle is called the square." The traditional philosophy of square and round not only affects the Chinese way of life, but also in the creation of things, from architecture to clothing. There is a saying in Tannanzi Benjingxun that "people should wear a rounded style and wear a square". The horse face skirt is broken into a round square, and the skirt sways, which is the Chinese cosmology, philosophy and creation concept that has been inherited for thousands of years.