Online Shop Name Practitioner: Is The Real Name Stone For Questioning?

Du Jun is a small member of the vast net shop owner.

The State Administration for Industry and Commerce formally promulgated the Interim Measures for the management of online commodity trading and related services (hereinafter referred to as the "measures"), which stipulates that since July 1st, online shopkeepers must register their real names, mark real names and trigger widespread heated discussions in the society. He has not paid much attention to it and is still running his Taobao shop conscientiously.

"Actually, I was the practitioner of the real name shop system."

Du Jun said that two years ago when he opened a shop on Taobao, he was asked to authenticated the real name.

He believes that the government department is concerned about the real name system, and to a large extent is worried about online shopkeepers including himself. The real name system is for the next step of charging and taxing.

"I agree with the real name system."

Du Jun said, but the real name system can not solve all the problems of online shopping. He suggested that the management of online shopping pactions should jump out of the traditional business management registration fees mode, focusing on the online shopping paction process and the supervision and handling of consumer complaints.

For men's role, he went to sea to open shop.

After graduating from technical secondary school, Du Jun was assigned to a large company and became a member of the "nine to five" office workers.

"Deducting five risks and one gold, we can get more than 3000 yuan a month, which is better than the shortage." Du Jun is quite satisfied with this income.

After 8 years, he never thought that he would quit his business someday.

Let Du Jun decide to go to sea after his wife's first abortion.

"This thing touches me very much."

Du Jun said that at that time, his wife Zhao Haixia took a counter to make jewelry business in the E area of the 4 floor of Tao Tao lane. The small business made his wife run around Laughton every day, but he could not help him for only one day a week.

Because it was too hard, the wife's first child had aborted, which made Du Jun deeply remorse: "as a man, I should take more responsibility in making money to support my family. My wife's shop is not big, but I earn more than I do!"

After weighing repeatedly, Du army applied to the unit for a stay at the office without paying for his wife.

Half a year later, he found that he had more room to develop as a boss.

In 2008, he formally resigned from the sea and took over his wife's business in Tao Tao lane.

At that time, Zhao Haixia had expanded his business and opened a jewelry store in the Shanxi road military club.

"I will not only take care of the business of Tao Tao lane, but also be responsible for the purchase of two stores."

Du Jun introduced that with the concerted efforts of their husband and wife, two physical stores are booming.

However, Du Jun was not satisfied with this. When the physical store was booming, he took aim at the shop.

At that time, a friend of his friend registered a small online shop on Taobao, selling cosmetics in his spare time.

After selling and selling, the friend quit his job and worked full-time as a shop operator.

"She was 2500 yuan a month in her original job, and if she couldn't earn so much, she wouldn't have a fever."

"I earn at least 4000 a month!" the friend didn't hide him.

"I have two solid stores, and I have more advantages to open another shop than she does!" Du Jun was heartbroken.

With a passion, he said he could do it.

On the same day, I bought a laptop computer to come back.

In fact, he didn't even register on the Internet at the time, but this did not prevent him from opening the shop.

"It's not difficult to ask," dujun said with a smile. "He has no special skills, and is willing to learn."

Under the guidance of friends, he successfully registered Alipay account, built a good shop frame!

The next thing is to load the goods.

Don't think that you don't need to move without carrying it.

As a seller, he has to photograph every product, and then give a text description and pass on the Internet.

"I used to take photos of my family, but I just patted it with a fool machine, but this is not enough."

Du Jun said that the photo effect of online shop is very important. In order to make the best product, he spent more than ten thousand yuan to buy a good camera.

However, after using it, he found that there were no bad cameras, only bad photographers. Many products were not pleasing to the eye.

"This is not urgent, I can only use my spare time to explore slowly."

Du Jun said that he is now shooting the merchandise and knows that he should find the most suitable and perfect angle to choose the most suitable scene and adjust the best light ratio.

In order to make up for the unavoidable defects in the early stage of photography, he also intends to learn PS technology.

Online stores earn 40 thousand in one quarter.

Du Jun is not too early to set foot in the shop. In order to be a rising star, he specially participated in the re entrepreneurship training organized by the five Lao village street social and labor security institute.

"In the training class, the teacher told us that entrepreneurship selection is very important to the project, and we can't follow others blindly when we do well."

Du Jun said that this training played a vital role in his successful opening of online stores.

Du Jun did serious consideration in the online store business.

In addition to the regular sale of accessories in physical stores, he has added pants, scarves and other commodities.

"These two kinds of goods are simpler and cheaper than clothing."

Du Jun said that the size of pants and scarves is the same, buyers will not be entangled in size, and the return rate is relatively low.

During the interview, a seller who was engaged in clothing sales complained to reporters that her home shop returns rate reached 30%, while Du Jun told reporters that only two years later, only one buyer mentioned the return.

The reason for the return is not the product itself, but the express company has a problem. It could have arrived one day, and the delivery did not deliver to the door for 5 days.

Buyers call to consult, the courier did not answer the phone, the other party in a rage demanded return.

And after repeated apologies, the buyer understood him and eventually bought the product.

Making two or three kinds of merchandise is not bad. Dujun said that winter is the selling season for bottompants and scarves.

One year, his goods were sold out, and the suppliers could not deliver them in time.

Now, he has gained experience and will start ordering every September.

After the peak season, he will hire people to look at the physical stores, and he will spare time to do all the work.

He estimated that last winter he earned at least 40 thousand yuan by selling underwear and scarves.

"I also have closed business."

Du Jun introduces, because the season that he chooses commodity is too strong, net inn summer business is slack.

Normally, he will temporarily shut down the shop for one or two days when he is busy on Saturday and Sunday.

"Next step, I still have to work hard, and choose some good products, so that my online shop can sing the four seasons song."

Du Jun hopes that his online store will run well throughout the year.

Online shop trust is the biggest problem.

While running a physical store, shop online.

"Which shop is more difficult to manage?" dujun said decisively: "shop is harder to do!" Du Jun said that the biggest difficulty in running online shops is trust.

He remembered that he spent more than one hour grinding with the buyer in the first business. His first business was made by price war.

At that time, a pair of underpants sold on the Internet was sold for 55 yuan, and the same pair of bottompants he put out was also sold for $45.

The price is cheap, of course, attracting eyeballs, but we will not be less scruples, a buyer through the "Ali Wangwang" message to him: "how much profit a pair of underwear, how can you be cheaper than others 10 yuan? Will there be quality problems?"

In order to impress the buyer, Du Jun spent more than one hour patiently answering questions for the other.

In order to dispel the concerns of the other side, he even made a promise that "if the quality is inferior to that of others, I will double refund".

He also magnanimously expressed that he would make payment after the inspection was satisfactory.

Finally, his sincerity moved the other side, and the other side ordered 40 pairs of underpants at once.

He earned 600 yuan in a business. Not only that, but because of his good reputation, the buyer often takes the goods in his hands and introduces them to other friends.

However, it is undeniable that due to the lack of legal restrictions on online shops, loopholes in supervision, frequent credit problems such as fake and shoddy, cheating and cheating have become more and more serious, and many people have been sighing for the whole online shopping industry.

"I have managed to win several diamonds for my online store, but I am not very familiar with my buyers, but I am careful not to trust me."

Du Jun introduced that the reason for this embarrassing situation is that the credit and rating of online shops can be easily fabricated.

The method is to hire people, buy and sell as a "buyer", enhance the credit rating of the store, but in fact, there is no physical paction at all.

Some sellers even cancelled a bad commentary at the price of 10000 yuan.

On the Internet, there are still many sellers with "original single", "foreign trade goods" and so on to attract buyers.

Some netizens posting said that most of these clothes were bought in the wholesale clothing market, which is not the so-called foreign trade origin or tail cargo.

There are also some online stores that are more expensive than physical stores.

This part of the online store's behavior has affected the image of the online shopping industry in the minds of buyers.

In order to give the buyer an excellent impression, Du Jun can only work harder.

For example, he will update the shop every day. Once a buyer has ordered a product, he quickly adds new products. If he fails to fill in the goods, he will quickly deliver the goods. "I have to make sure that the buyer is able to give something to him or her, or the credit will be affected over time."

"After selling, do not clap your butt and ignore others."

Du Jun said that every time he saw buyers on the Internet, he would ask questions like friends, such as asking wholesale buyers of bottompants, how they sell.

If you see some buyers who often buy things, he will also care about the use of products and find opportunities to tell others what new products they have, so that they can have the feeling of VIP customers.

The real name system of the shop is in favor of both hands.

Recently, the State Administration for Industry and Commerce promulgated the Interim Measures for the management of Internet commodity pactions and related services, which stipulates that the online shop must have a real name system. Du Jun said, "I really approve of the real name system of online stores."

"Two years ago, I applied for a real name on Taobao."

Du Jun said, before Taobao, eBay and other websites open stores, they need to upload ID photos and other personal real information, otherwise the audit will not be passed.

Let him remember that, at that time, Taobao should ask him to remake his identity card photos with his cell phone. The result was that the 5 uploads of Taobao were rejected because of too low pixels.

In desperation, he went home and took a photo machine to make a serious remake of the photo before he was passed.

"I am already a practitioner of real name system in online stores, so I do not resist real name system."

Online shopping has become one of the means of consumption.

Relevant departments have made statistics. Last year, 130 million consumers in China bought 267 billion yuan of goods online.

At the same time, complaints about online shopping are also surging. In 2009, the total number of complaints received by the online counterfeiting group reached 10549.

The latest report released by China Consumer Association shows that online shopping has become one of the four hotspots of service complaints.

"Carrying out the real name system of online shop is equivalent to letting the shop take off the stealthy vest."

Du Jun believes that real name registration will undoubtedly greatly eliminate the information asymmetry in online shopping process. Online shopkeepers can not hide behind the scenes at least. The rights and interests of online shopping consumers will also be expected to get more effective protection.

This will also form a virtuous circle, which will promote the development of the whole online shopping industry.

Online shop name system can not replace administrative supervision

But worries remain.

Du Jun said that the real name of online shop has been brewing for many years, and it was linked to online business registration.

"I think the online shop name system is not terrible!" Mr. Wang, who sells clothes on Taobao, also expressed the same view.

He said bluntly that when the real name system was involved in the industry and Commerce Department, whether the business registration fee would be charged and whether it would levy taxes on the online shops would be the biggest concern for him, because once taxation would increase the operating cost of online stores.

He believes that if the real name management system results in increasing the cost of the operator, or even letting the buyer pay the bill, it may be against the original intention of the network paction management.

"For the young people who start my business, choosing a shop is a low threshold, free from management fees and taxes."

Ms. Wang, another seller at Taobao open shop, said that she was worried that the real name system would also appear in the shop management fees and taxes, which would completely lose the price advantage at the time.

Ms. Wang believes that the increased operating costs will definitely raise the threshold of online shops, or even artificially create the shuffle of online stores. Some of the small shops originally originally operated by regular businesses are also likely to be caught in an embarrassing situation of losing money. The real name system, which is led by the General Administration of industry and commerce, will hurt the small operators in the shop, and it will be hard to avoid.

The seller, Mr. Zhao, applauded the real name system of the shop, but he also said: "I hope that the relevant departments should not replace the whole social credit system with the real name system instead of the administrative supervision."

In the real market environment, Mr. Zhao said, what is most lacking is not the rules and regulations, but the implementation and implementation.

The reason why consumer rights protection is difficult is to a large extent due to the omission of some regulatory departments, rather than the absence of corresponding regulations.

"For network pactions, real name system review must not be careless, otherwise it will be difficult to effectively curb Internet fraud."

Mr. Zhao believes that the most important thing is not whether online shops are not real names, but whether the corresponding rights protection mechanism is perfect, whether regulatory responsibilities can be truly implemented, and how to implement strict accountability system.

Zhong Xiao Min