The Classification Of Clothing Products Is Refined And The Boundaries Between Categories Are Blurred.
Clothing consumption in the future
Leisure time
The characteristics of the product will continue to be obvious. Consumers will pay more attention to brand and consumption experience.
This is the judgement made by China clothing association to the current trend of Chinese clothing consumption.
New generation
Consumer groups
The most prominent feature is that the growth environment has undergone fundamental changes with the previous generation. It will not be as hard and busy as the previous generation of consumers. They have more personality and ideas. Clothing consumption seeks the comfort, convenience and personal image brought by consumer behavior. The clothing demands highlight individuality and fashion, and sensibility is more rational than that.
From the lifestyle and consumption characteristics, we can see that the new generation of consumers' pursuit of clothing is more interested in fashionable casual wear, and does not like stiff formal dress, and has great demand for personalized clothing.
Therefore, the Chinese Clothing Association believes that from the perspective of the future development trend of clothing commodities, the differences in the definition of commodities will gradually be blurred, and the differences among suits, shirts, jackets and other commodities will gradually become blurred on the basis of men's wear, women's wear and children's wear.
Meanwhile,
clothing
The differential development of sales channels will also be accelerated by the diversification of consumer demand. The current sales channels, such as department stores, shopping centers and franchised stores, are becoming more and more fierce.
Therefore, when the new generation of consumer groups pay more attention to experience and professional consumption, it is a trend for retailers to create differentiated brand names, clear the positioning of enterprises and target consumer groups, and guide consumers to enter the sales places that meet their consumption patterns and meet their consumption needs.
In addition, retail enterprises define the positioning of enterprises through brand integration, shop decoration, commodity structure adjustment, and service changes, create brand image and target consumer group loyalty in the eyes of consumers, and promote sales growth through differentiated development.
For example, to create high quality and high-end consumption department stores, fast fashion and other characteristics of specialty stores and shopping centers, the price is relatively cheap, buy relatively low choice of supermarket stores.
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