The "Customer Is God" Principle &Nbsp; The Humble Lamb Meal Hall Makes 500 Thousand Annually.

In Xingyi, the most shelters in the lotus pond lane, I opened a "Liu Ji". Mutton powder Gallery "Husband and wife shops, which are neither large nor decorated, seem to be somewhat shabby. However, do not belittle this humble little noodle shop. Every day from seven in the morning to zero at night, customers are full of customers. Especially in the morning from 7 to 10 o'clock, the guests at the gate have to wait in line, the tables are full, and many people are squatting at the door or wall with bowls. The snack Department has a monthly income of more than forty thousand yuan, which makes many people who are in a luxury restaurant envy. Why is a business like this a snack bar in a back corner?

　　 Bowl size, let customer Have a good time

Like many of the urban poor, my wife and I spent a few days at home because they were poor. The biggest ideal is to find a steady job to eat "Royal grain" to get "salary". But because of too little ink, this ideal can not be realized. Since his son went to school, the economy which had already been very poor was more and more embarrassed. When I thought about it, I said to my wife, "let's think of a way to open a shop. Now the old one is getting older and younger." It's time to get rid of the odd jobs.

The wife sighed and said, "it's time to think about some ways, otherwise, this day can't go on." "but what shop to open? No money, two no technology." I said with anguish. "Open a mutton flour shop. The technical threshold is not high enough to make this stuff. The taste is all made by stir frying sauce. Your father used to have a mutton restaurant. You have experience in this field, so you can ask him for advice. Besides, there's not much money in the powder shop. " My wife enlightened me. This is indeed a good way to start a small business. The couple agreed to open the mutton powder museum immediately, and made a division of labor for the preparatory work. I was responsible for asking my father for the sauce technology, and my wife went home to borrow money from my friends and relatives.

As the saying goes, "people are not rich", although relatives are concerned, people should take care of your family's money, so they have to look for friends and relatives, and borrow only 5000 yuan.

The cost is low, and the urban area can not be rented. shop with thriving business I only got a cheap little pavement by the cool lotus pond lane. "Lotus pond lane" in the streets of Xingyi is not only very backward, but also very narrow. It only allows people to walk through it. The wife resolutely opposes to open a restaurant on such a back street; "to do the catering industry is to be more popular, to spend more money and to open the store to a crowded downtown area. In such a day, it is rare to have a few people crossing the alleys, not to throw money into the puddle." but I don't think so. I believe that "good wine is not afraid of deep alley". As long as the things you sell are willing to buy, you don't mind walking a few more steps.

Xingyi is located in the junction of Yunnan, Guizhou and Guangxi provinces. It is a transportation hub city. Many purchases have been made in the Northern Song Dynasty, and the catering industry has developed since ancient times. At the beginning of the business, the business of "Liu Ji mutton powder house" is really very light. The gross income is less than 50 yuan per day. In this way, my wife had to be flexible, and said I acted arbitrarily, could not listen to other people's good words, and threw money into the puddle. But I don't believe it. I don't think business is light because of improper location. I left the powder museum to my wife, and I wandered around the powder house as a food cellar. It turned out that almost all the powder shops used the same large bowl to sell flour. There is no room for customers to choose. No matter men, women, old or young, they have three yuan per bowl and men with large appetite. They are not enough to eat a bowl, and the old, the children and some delicate women can not finish it. This wastes the stores' raw materials and wastes the customers' money. I was very pleased with my discovery. I asked people to make a piece of it after I returned. brand Placed in front of the store, it reads: "Liu Ji mutton powder, large bowl 3 yuan, medium bowl 2 yuan, small bowl 1 yuan." Customers can enter the shop and choose the size bowl according to their own size. I am a very honest person. I always tell my employees that they must be honest with their customers. Customers must enter the shop: we must first ask the customers if they want a large bowl or a small bowl. {page_break}

We should treat customers equally. On one occasion, the shop came to a family of 5, the salesperson did not listen to the customers' opinions first, and they all burned the meat powder of 3 yuan. The result was that my grandma and grandson were only half the size. It made me very angry. I criticized the employee severely, and only received 2 yuan for the two bowls of flour that she had not finished. At that time, the clerk thought that she was doing this to earn more money for the boss, but the boss did not appreciate it. I use this case as a case to educate employees, "the purpose of doing business is to make as much money as possible, but in order to get it right, the money that should not be earned must not be earned."

Simply dividing the size of the bowl, but turning the customer from passive to active, not only respects the autonomy of the customers, but also makes the customers feel that they really spend a penny to buy a piece of goods, and no fear of being slaughtered. People in Xingyi have the habit of going out for breakfast with their families. They eat breakfast at the Liu Ji mutton restaurant. Adults and children can take their own needs. It is as convenient and economical as at home, so many families are willing to take a few more steps to bypass the "Liu Ji mutton powder house" for breakfast. The business of "Liu Ji mutton powder house" is becoming more and more popular.

Comment: Liu Chi shop, a shop opened on the back street, is actually a "people-oriented" business strategy. He does not drift with the tide, does not lower the standard of service, and is considerate of customers everywhere. In the month, we analyzed the market competition situation and made changes on the basis of analysis, and then participated in the market competition. So he was surprised to find the first pot of gold in the street.

Self seasoning, so that customers can enjoy themselves.

Like many husband and wife shops, they are both male and female. Therefore, the affair of stewing meat powder in the shop is controlled by my wife.

Mutton powder is a snack of the Hui nationality, but because the mutton powder has the function of nourishing yin and strengthening yang, it can be used to keep fit and healthy (according to the Compendium of Materia Medica), so no matter what the ethnic group likes to eat. Especially in Xingyi, there is a legend that eating mutton in the winter solstice of the lunar calendar can drive evils away from cold. Therefore, men, women and children do not like to eat mutton, but mutton is too heavy because of the smell of mutton, so we need to pay special attention to work. I think, let our small shop stand out among many peers, so that the patrons are willing to bypass their small shops. There is no unique flavor. In the production of mutton, we need to talk about the poor techniques: first, slaughter the top fat sheep, leave the blood, remove the hair, remove the smell of the mutton, cook the cooked rice in the boiling pot, cut it into even thin slices, boil the rice flour in boiling water, remove the bowl and put it on the fresh thick mutton soup, cover the lamb slices, pour hot oil, add sour radish, stir fry sauce and boil the sheep blood in a short time, with a special vanilla of Xingyi (which can change the smell of the mutton to be a unique fresh). It looks like oil and fragrance, so that people can see their mouthparts and produce saliva.

Because of the large number of immigrants in Xingyi and the tastes of people from all over the place, in order to make all the guests able to eat mutton powder suitable for their own taste, my wife took the "East and west wall" method, and gathered the spicy flavor of Hunan and the Sichuan linen in the flavor, and put out the public taste. Then the seasoning of MSG, salt, pepper, soy sauce, vinegar and sour radish was placed on the table, so that customers could add seasoning according to their taste habits. People often say that it is hard to adjust their tastes. I am clever enough to blend the tastes of guests from different places.

No one can do business with a lot of customers, but I am an exception. I think, "the market is so big that no one can monopolize it and make money." Everyone's ability is limited. If too many customers are out of their capabilities, they should try to cut down their customers, rather less and more sophisticated, and can't afford too much. If they are just trying to catch up with immediate interests, make a rough job and fool customers, they will lose long-term interests. According to the normal reception capacity, "Liu Kei mutton Museum" can only receive about 500 people a day, but the actual daily customers are over 1000 people. The pressure of work is very great. Therefore, I adjust the management idea, and raise the quality from the original 1 to 3 yuan per bowl to 3 yuan to 6 yuan per bowl, so that the high quality consumer groups with high quality are left behind, the customers are reduced, the workload is small, but the income has not decreased, and Liu Ji mutton powder has also become the famous brand of Xingyi mutton powder. {page_break}

Because of its good quality and unique flavor, "Liu Ji Yang mutton powder" has been named "famous and delicious snacks" in Guizhou, Qianxi and Xingyi. Many tourists from home and abroad travel to Qianxi to enjoy their happiness.

Kill sheep to "customers", so that customers can rest assured.

With the booming business of the powder shop, I had the idea of creating a big business. Besides selling lamb flour, I also ran series of instant boiled mutton and whole goat chafing dish. The business expanded from snack to all kinds of whole sheep chafing dish feast.

People's heart is the yardstick of measuring professional ethics. In order to keep the business in an invincible position, we must not lose sight of it. In order to ensure the supply and quality of raw materials, I have raised the idea of raising sheep. I told my wife, "we buy hundreds of sheep every month, and the supply of goods is sometimes difficult to maintain quality and quantity. I want to run a sheep base for myself, which not only guarantees the supply of goods, but also increases the new income." My wife was very supportive of my plan, so I spent some time visiting several grassy towns in Xingyi, and chose several reputable farmers to invest in buying sheep, asking farmers to raise money or raise funds to cooperate with farmers to raise sheep. Because I have never been stingy in investing, and I am very good at the relationship with the farmers. There are not many mouths to feed, and the sheep industry has come to a full mouth. The finished sheep are sold to other restaurants besides their own. This strategy not only guaranteed the quality of the mutton, reduced the cost, increased the financial resources, but also helped more than 10 farmers get on the road to becoming rich, unconsciously doing a public service, and won a very good reputation in society.

There is an old saying in China: "hearing is false, seeing is believing." In order to win the trust of customers, I never played empty tricks. The mutton in the restaurant was slaughtered and killed. If customers are not at ease, look in the backyard as much as possible. This has gained the trust of customers.

Comment: Liu Jiru has little culture and has never learned any economic theory or marketing strategy. However, his simple entrepreneurial process has virtually confirmed the basic ideas of many popular business concepts, such as market research, relationship marketing, humanistic management, integrity management and related diversification. He used a consumer's heart to run his own restaurant, and the customers were not alert to me. Of course they would run to the back street to make the money in my pocket.