Yue Dragon Home Textile Ru Xinglong: Three Words &Nbsp, Brand Is Word-Of-Mouth.
"The competition in the domestic textile industry has been quite intense.
Yue dragon home textile
Why do we choose to enter this time?
Faced with some tricky questions, Ru Xing lung smiled lightly and seemed to be in a big way.
compete
It is forever.
There is competition in the market, competition has challenges, and challenges have taste.
I like to meet challenges, and the Chinese textile market is far from saturated. "
However, behind the character which is not challenging, it is obviously more than 16 years ago that "dragon dragon jacquard" accumulated deep brand.
Brand upgrading
Be confident.
Yue dragon jacquard is the predecessor of Yue dragon home textile, and Yue dragon home textile is an extension of dragon dragon jacquard.
From the intermediate product brand to the terminal brand, the original brand strength is now.
Transformation
The basic function is the key to the future of the Dragon Textile.
Personally spend 16 years of painstaking efforts to make "Vietnam dragon jacquard" a well-known brand of Ru Xinglong, clearly aware of this unique advantage.
"We have 16 years of mature experience in jacquard industry, and are very proficient in fabrics. This enables us to further guarantee the quality, originality and reduce costs of home textile products suppliers."
Previously, as the largest jacquard production enterprise in Jiangsu, Zhejiang and Shanghai, the dragon dragon jacquard has become the fabric supplier of domestic textile brands such as fuanna, rokofu, South bedding, etc., and has advanced international standards in the production of home textile materials, technology and talents.
In addition, from fabric to home textiles, extended to the downstream of the industrial chain.
Marketing channel
It also laid the foundation for the development of home textile brand.
Now that we are already the leader in jacquard making industry, why do we need to invest a lot of time, energy and money to run the home textile brand?
"Enterprises must adhere to the brand strategy, pform from production enterprises to service enterprises, pform from manufacturing enterprises to intelligent enterprises, and pform from scale effect to brand effect".
Ru Xinglong said that only brand, to the "smile curve" at both ends of the extension, enterprises can break through the raw materials, labor, energy and other bottlenecks, constantly bigger and stronger to do better, or do not go back.
On the other hand, the home textile market is directly responsive to the terminal consumers, and the market response is the most sensitive. The feedback information from home textile market can improve the production of intermediate products for the first time.
From Vietnam dragon jacquard to Yue dragon home textile, the product has changed, but the core of the brand remains unchanged. It is still two words: "real" and "solid".
"Really, is to establish brand trust degree, 100% silk must be really 100% silk, can not steal and replace, and shoddy."
This is our experience in making 16 years of jacquard brand.
Ru Xinglong said, "but the last test of a brand is still the consumer, the word three mouth, the brand is the word of mouth problem, consumers say Yue dragon home textile good, that's really good."
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