News Focus: Look At How To Build The Brand Culture Of Han Lier Underwear

Time flies and develops rapidly.

In this era of pluralistic economy, has there been a kind of thing that has touched your heart in a moment? Is there a brand that has long been in your mind? Recently, a professional information consulting company has launched a "2011 women's favorite underwear brand" campaign.

Over a week, nearly five thousand questionnaires were recovered.

From the winners chosen by consumers, "Han lier underwear" takes the lead.

As a matter of fact, the competition in the underwear market is fierce. So how did Han linger compete with the brand underwear to win the title of brand underwear? The reporter interviewed Mr. Liu Yaming, general manager of Henriel.

Reporter: Hello, Liu. Thank you for taking time out of your busy schedule to be interviewed.

Please briefly talk about the development of underwear market in China.

Liu: first of all, according to a sales data of underwear in recent years, it is increasing steadily. This is because people's living standard is generally improved. Women pay more and more attention to the health and comfort of underwear and the pursuit of taste. Underwear industry has been known as "beautiful industry". Women are also a major force in the consumption of clothing market. As for bra, China has to sell 3-4 billion a year, coupled with other underwear products, the whole market can be imagined.

It can be said that China's underwear sales market is very large, and has a good growth momentum, and the prospects are considerable.

Reporter: How did Han lill underwear win in the competitive underwear market, and gradually presented the brand strategy development mode, and also led the fashion of a healthy underwear?

Liu: "before entering the underwear industry, I realized that whether the space effect of underwear bra is reasonable and comfortable, whether the force is balanced, whether the materials used for selecting materials are environmentally friendly, and whether the production process is exquisite or not is very important to the health of breasts.

Women are very great. They nurture life with their tiny body, nurture their offspring with the most nutritious fresh milk, and leave all the potential breast diseases to themselves.

Underwear as the most intimate contact with women must be a kind of dress that protects and cares for women.

Han linger has always been adhering to the principle of healthy underwear in the business of underwear investment, and has been carrying out the healthy fashion of brand underwear, and firmly grasped the heart of investors.

The core of the product is quality assurance. What force makes people throw their hearts into a product? It is because its value reflects deeply consumers. In this era of brand consumption, if there is no strong brand influence, there will be no core competitiveness.

In the future, the underwear market will also face more opportunities and challenges. We need to join hands to make the brand of the brand become wider and wider. Thank you.

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