Three Key Points To Do Well In Clothing Franchise Stores

Joining chain Operation is a "double-edged sword" for chain enterprises. How to use its advantages to eliminate loopholes is of great significance. So, how to grasp this scale? In actual management, make good use of joining management Mode.

　　 1、 Clear Franchisee Relationship with headquarters

At this stage, the franchise system established by many chain enterprises is a relatively weak cooperative relationship. The two sides have neither the restriction of shares nor the vision of common development, and it is completely a relationship of mutual utilization. Franchisees only hope to develop and expand rapidly with the help of the comprehensive management brand effect of the head office. They have no intention of long-term cooperation. The head office is greedy for market share and blindly develops under the premise that the self body system is not perfect. What can be connected is only the cost relationship between the franchise fee and similar sales commission. This relationship is transferable. If the cooperation is not pleasant, both parties can find another partner. Therefore, this kind of chain alliance is an unstable cooperative relationship, which also causes divergence The main reason for.

For the headquarters, "creating its own channel requires a lot of money, strength and products, and the requirements for the maintenance and management of sales channels are also very high." Franchise stores can effectively avoid the cost of channel development and maintenance. This is a normal thinking of "seeking advantages and avoiding disadvantages" in the process of enterprise development. The problem is that the headquarters knows "to seek advantages and avoid disadvantages", and franchise stores also know "to seek advantages and avoid disadvantages". Its fundamental purpose may be to pursue greater interests "alongside the famous tree of the headquarters". Therefore, the ultimate axis of interests is the fundamental link that can effectively maintain the cooperation mode of "franchise stores". However, from this perspective, the franchise store has become the "food and clothing parents" of the headquarters. Because the headquarters can be more famous by virtue of the scale advantage supported by many franchise stores. Therefore, the management personnel of the company should have a peaceful attitude of helping people get rich, which is "young people and young people", rather than the absolute obedience attitude of the superior subordinate relationship.

　　 2、 Joining in should implement the idea of "win-win"

In a sense, it is to provide customers with a way to make money. The headquarters has excellent brand Scientific management and considerate after-sales service provide substantial benefits to the franchisee, and they bring advantages in scale, brand awareness, geographical expansion and profit increase. Both of them make profits together to achieve a win-win situation. Therefore, the headquarters should give them what they really care about, such as providing policies and cooperating with them to do enough business.

All departments of the headquarters should truly "re join" in thought and action. It is possible that in actual work, the directly related franchise management departments have really re joined. However, they have more than enough strength, because re joining is a "system project", which involves many relevant business entities and functional departments. Only when consensus is formed in this system and shown in action, can "re joining" be really done well.

　　 3、 Cultivate internal skills to form a business system with core competitiveness

The variety and price of commodities are the things that every businessman cares about most. Individual joining has become and will become the mainstream trend. As a profit driver, his purpose of joining is nothing more than to make money and do a good job in business. Therefore, where there are many varieties and favorable prices, they will become the target of purchasing. Therefore, the headquarters of chain enterprises should strengthen their own construction, solve the three major problems of "product development, brand engineering and management innovation", create new core competitiveness, and consolidate and improve the chain system with "attraction" rather than "pull". The development of chain enterprises is not simply a complete copy of their own model, but a resources Integration, such resources include capital, technology, talents, management and other resources. Such an example is the integration of enterprise logistics, capital flow and information flow, so as to accelerate the material circulation of enterprises, ensure the smooth flow of information, and make enterprises full of vitality.