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Fashion Factories No Longer Love China.

2012/3/28 13:16:00 8

Because China has upgraded its industrial value chain, fashion brands have been able to explore cooperative suppliers in neighboring countries, and Western European countries have entered the new fashion industry center.

Fashion factories no longer love China's embrace of the West.

China's purchasing products are becoming more and more expensive, but still relatively cheap, so the decision to produce in Morocco or Moldova is not entirely due to price considerations.

Underwear

"For us, Turkey and La are much more convenient than China. These places are relatively close, which is good for us to better control the quality," said Giovanni Bianchi, the designer of brand Perla, in an interview with Reuters.

China

The national wage index has increased by an average of 15% per year in the past five years.

The harsh production conditions required by Chinese factories have also led fashion companies to think differently about their cooperation.

Anne-Laure Linget, a spokeswoman for the French lingerie and knitwear Association, said: "compared with European brand underwear, Chinese companies are more interested in designing American underwear orders with simpler orders and more orders."

To some extent, this change is also the result of the Chinese government's careful consideration and overall planning.

China hopes to upgrade its industrial value chain.

According to the French Fashion Institute survey, Asia is still the European brand.

fashion

The manufacturing base of industry occupies 75% of the origin in 2012.

But competition is getting more intense. In the past, foreign investors only wanted to build factories in China, but now they have four or even five choices.