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The Alligator Shoe Industry Is Going To The Overseas Market Through The Olympic Games.

2008/4/16 0:00:00 10573

Olympic

"Alligator is going to be listed overseas to enter the capital market" recently. As the general manager of Jinjiang allright shoe industry Co., Ltd., Lin Jian Cheng recently told reporters at the scene of the MV conference of "refueling China". "In the near future, it will not be too long," Lin Jiancheng, who confronted reporters, did not disclose specific listing information. The reason why the choice of overseas listing is actually an important measure of international expansion of alligator. Lin Jiancheng told reporters that at present, alligator products have been sold to overseas markets for 70%. The brand of alligator, with the reputation of "the first shoe making shoe manufacturer in China", has always maintained its strong position in the southern region. And how to effectively launch the northern market and expand its sphere of influence has become a key step in Lin Jiancheng's domestic layout. And the sponsorship of "refueling China" song MV is the positive signal of alligator to enter the northern market. At present, among the 200 radio stations including the Central People's broadcasting station and Beijing music station, 196 are listed on the list of refueling China, of which 25 are the top 25, 71 for the first 71 and 109 for the first 5. Meanwhile, more than 250 TV stations in the country, including 3 sets of CCTV, have also broadcast "refueling China". The rapid spread of "refueling China" has provided strong impetus for the brand expansion of alligator. Related experts said that the alligator's sponsorship of the song of "refueling China" and the MV public welfare communication project represented the success of the Beijing Olympic Games on behalf of our local enterprises, and hoped that with the support of the project "refueling China to sing the Chinese world", we could realize the good aspiration of the country's product cards going to the world, thus improving the world's image of "cheap and coarse" used for Chinese clothing.
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