Developing Budgets For Fashion Shows

Set up exhibition

The following three different methods can be adopted.

First, the top-down approach.

This method refers to the budget of the senior management of the company based on past experience for the exhibition activities in the marketing promotion plan.

For garment enterprises with rich experience, this top-down approach can be used for exhibition budget.

The advantage of this method is that the higher management can control the expenditure of the marketing plan tightly, thus controlling the expenses of the exhibition, and the management mode is straightforward.

The budget method is very typical for large and good clothing enterprises.

On the other hand, for small clothing enterprises, the boss directly controls the entire financial expenditure. All key decisions, including financial estimates, are decided by the boss. Therefore, the expenditure budget of the exhibition is often determined by the boss according to the company's finances.

But the limitation of this method is that it often can not reflect the change and development of things. In daily operation, the knowledge and ideas of middle and low level managers are often ignored.

Therefore, the best way of budget management is to enable managers to participate in the daily operation of enterprises.

Two, bottom-up approach

The bottom-up budgeting method is

The project leader determines the related expenses of each job scope, and then adds all the expenses together to work out the total budget.

For example, the promoters of the exhibition promotions will budget the promotional expenses such as advertising and promoters; the costumes responsible for the exhibition will budget the cost of the items such as models, clothing and accessories, clothing storage and pportation, clothing launches and so on; the exhibition designer will design and build the exhibition shed to take part in the exhibition budget process. The advantage is that the joint operation can make the responsibilities and responsibilities more clear and overcome the limitations of the top-down approach.

However, this method is time-consuming, laborious and difficult to coordinate, and is rarely used by large companies accustomed to centralization.

Three. Perfect competition.

completely

The budgetary method is to spend the necessary competitive cost. In order to achieve the display effect, the company can make much budget in terms of how much it can afford.

This method may be the most unscientific and unprofessional way of budgeting. It is rarely used in large business related fashion shows. It is often a small number of people, an image, or some designer brands who want to showcase their own design companies to make an exhibition of their image, or some designer brands to fully display their designs.

No matter what method is adopted, clothing enterprises should make budgets according to their own exhibition objectives.