Lining Responds To Shoes Door: There Is No Problem In Quality, Try To Satisfy Individuality Customization.

< p > CBA "sports shoes" incident has been in a great uproar recently. For some players, "the dress damage League equipment sponsors' rights and interests" was punished, and the feedback information such as "shoes not fit" was exposed. The only designated sports equipment sponsor of the CBA League, a href= "//www.sjfzxm.com/ news/index_f.asp" > Lining /a /a, senior manager of the sports resources product department, Jie Jie, 5, responded that, no matter whether the technology link or quality, Lining's shoes had no problems. For the players who need special a href= "//www.sjfzxm.com/news/index_x.asp" > custom shoes < < >, the Li Ning Co will Send a special team to personalized services anytime and anywhere, which is bound to "meet the needs of the players" and meet the needs of the players.

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"P >" Lining sponsored basketball products for many years, the Spanish national team members wore our shoes during the Olympic Games, and other world champions and NBA players, so the quality of our products will surely meet the needs of the CBA League.

"From the shoe itself, we have no problem with technology," said Jane.

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After the first round of P > CBA, 12 players from 8 clubs, including Wang Zhizhi and Ding Jinhui [micro-blog], were criticized for their "dress damage to the equipment sponsor rights of the league". Meanwhile, the players' clubs were also fined 20 thousand yuan per person.

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"P" and a href= "//www.sjfzxm.com/news/index_p.asp" > Zhejiang < /a > player Ding Jinhui was seriously cautious about her new shoes because of her serious injuries to her feet.

At one point, he complained in micro-blog, "a player who has been seriously injured like my feet can't adapt to the sponsors' shoes."

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< p > for this reason, Jane Jay told reporters that Li Ning Co has sent special technical personnel to track the trial wear of these dozen players, and customize the last leg according to their feet to meet the personalized needs of players, and will never make fun of the players' sports career and health.

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< p > for Wang Zhizhi and Ding Jinghui, who are more concerned about the two hands of the young and the young, Jane Jay revealed that experts in measuring feet have already made measurements and field tests for them in Yiwu and Qingdao, and their customized shoes should be completed soon.

After that, Lining will continue to follow suit. If necessary, "we will adjust it in a round."

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< p > "according to the requirements of some players for shoes, from a brand point of view, from an athlete's point of view, no matter how much effort we need and how many rounds of follow-up we will take, we will definitely follow it to the end," said Jie Jie. "At present, there are more than 20 players who need to customize shoes in the whole league.

Whether it is training or competition, we will always pay attention to the use of players, find problems in person, record them with photos, videos, and then thoroughly solve them.

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< p > from the 7 month of this year, the Li Ning Co began to carry out a large-scale product test for CBA equipment shoes.

"We visited 17 teams and collected the body shape, foot data and so on.

But because many Chinese players and important players were preparing for the Olympic Games or the youth team in July, the first round of data collection failed to cover them, "said Jane.

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< p > previously, Ceng Wending of the Shanghai team also said that the shoes provided by Li Ning Co before the opening of the CBA league match were not suitable for the players because of their arch differences from ordinary people. However, he did not receive suitable new shoes from Li Ning Co before the opening of the CBA League tournament. This is a very short time for Lining. The overall workload of the 17 teams is very large, and the demands and personalities of each player are quite different, so arranging them to try on is a tedious and complicated job.

But Jie Jie also said that Lining made the "customized shoes" for the players at a very fast speed. Generally, he could complete the production of the last shoes and shoes for the players in the most half a month, and then send them to the front of the shoes by special developers and product personnel.

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< p > Jane Jie also revealed a set of data.

Last season, there was a list of 18 people injured in the CBA tournament. Some players could wear shoes that they thought comfortable.

Of the 18, three retired this year, one became a chartered player, and 13 of the remaining 14 were wearing Lining basketball shoes and did not respond to discomfort.

"We think this is progress.

At present, we have not received any complaints from other players, including clubs, except for a few fined players, "said Jane.

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