Secrets Of Growth In Product Sales
< p > this year, the company's overall operation is still at a high growth rate, especially the development, production and sales of double needle bed products are the largest in the past years. The total sales of our products reach more than 1300 units, laying a good foundation for the company to further consolidate and enhance the market share.
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< p > when many textile machinery enterprises began to worry about the decline of orders, Changzhou Wujin five ocean "a target=" _blank "href=" //www.sjfzxm.com/ "textile" /a "Machinery Co., Ltd. maintained high growth, and its products radiated to the rest of the provinces, municipalities and autonomous regions of the country except Inner Mongolia, Xinjiang and Tibet, and exported to more than 30 countries and regions such as Canada, Japan, the European Union, India, Malaysia, Spain and Tunisia.
The company's sales revenue has maintained more than 30% growth over the years. What are the secrets and the factors that can be used for reference? < /p >
< p > "the company's overall operation is still at a high growth this year, especially the development, production and sales of double needle bed products are the largest in many years. The total sales volume of our products has reached more than 1300 units, which has laid a good foundation for us to further consolidate and enhance market share."
Wang Minqi said.
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< p > reporter: what are the leading products of the company in recent years? < /p >
< p > Wang Minqi: in recent years, the company has successfully developed CNC multi bar warp knitting machine, jacquard yarn compression warp knitting machine, double needle bed jacquard warp knitting machine, automatic seamless underwear warp knitting machine, intelligent CNC cam grinder, Longmen processing center and other products, and with the successful launch of 3~6 NEW products every year, leading the market.
The semi steel fiberglass mesh cloth produced by five ocean warp knitting machine has become the key material on the Tiangong-1 solar energy charging board launched last year, and has made certain contributions to the breaking of foreign monopoly in China's aerospace and military fields.
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< p > at present, the company has developed three new products: GE290-FJ-5/1 jacquard press plate warp knitting machine, GE290-ELJ-63/1 CNC multi bar warp knitting machine, GE296D-J double needle bed jacquard warp knitting machine.
GE290-FJ-4/1 jacquard pressed plate warp knitting machine adopts piezoelectric ceramic jacquard and yarn board jacquard and assisted with flower design software development and application, making the weaving products change faster, more convenient and cost more economical. GE290-ELJ-63/1 CNC multi bar warp knitting machine adopts piezoelectric ceramic jacquard technology, which has the characteristics of fast speed, accurate and convenient change of flower pattern, adaptability and so on. The GE296D-J double needle bed jacquard warp knitting machine adopts EB electronic let off and EAC electronic traction, the comb comb adopts piezoelectric ceramic jacquard technology and the development and application of process design software, so that the woven fabric has a three-dimensional sense.
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< p > besides, the GE296D-EL-J fully automatic seamless underwear warp knitting machine developed by the company has many advantages, such as beautiful fabric, high quality, fast speed, low labor cost, wide adaptability and timely production.
The automatic jacquard technology and the self stopping technology of laser yarn breaking are adopted, which can effectively guarantee the quality of the products and improve the finished product rate. Compared with the traditional knitted production methods, the seamless weaving technology reduces the sewing, embroidery, splicing and other processes, largely saves the labor force, and has the characteristics of convenient change, many fancy patterns, and suitable for various kinds of fabrics.
This seamless underwear warp knitting machine can meet the market demand for knitting machinery, and at the appropriate time can participate in international competition, achieve export earnings, therefore, the prospect of industrialization is very broad.
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< p > reporter: innovation is the soul and life of the five oceans. What effective measures have been taken by enterprises in independent innovation? Is there any resistance to innovation at present? < /p >
< p > Wang Minqi: over the past 20 years, the company has adhered to the development path of scientific and technological innovation, regarded the continuous development of new products as the driving force and lifeline of enterprise development, and fully promoted the technological revolution and product innovation.
The company established the Jiangsu provincial warp knitting machine movement control engineering and technology center, strengthened cooperation with the Southeast University, Donghua University, Wuhan Textile University and other domestic institutions of higher learning, implemented strong alliance in machinery, textile, intelligent technology, and relying on Changzhou science and education city to carry out industry university research cooperation.
The company has applied for more than 120 patents, including 2 national invention patents.
The trademark of the five foreign and willow green has been identified as a well-known trademark in China.
The company has undertaken and completed the special project of improving the major technical equipment of the new spinning machine issued by the national development and Reform Commission. At present, it is fully implementing the project of the efficient weaving intelligent warp knitting production line issued by the national development and Reform Commission, the Ministry of industry and the Ministry of finance.
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In terms of innovation, I personally feel that there is still a lot of homework to be done. But the most fundamental and important thing is to insist that no matter success or failure, we must have a good attitude and perseverance in P.
At present, the main resistance of the company is the introduction and cultivation of talents. It is also a long and challenging factor to enable R & D personnel to share the same fate and development with their enterprises.
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< p > reporter: can you talk about the unique secrets of enterprises in product sales and after sales service? < /p >
< p > Wang Minqi: it is not a secret, but the company has a strong sales team and sales system. It has two main parts: foreign trade and domestic sales. Foreign trade is mainly done through foreign trade agents authorized by the company and authorized by the company, and has the right of self import and export. The company also sells through Alibaba, Chinese suppliers and other networks to provide a platform for the company's domestic and foreign businesses.
Domestic sales are mainly responsible for each project manager. Superb debugging and installation technology and rich sales experience ensure a good domestic sales situation. Timely after-sales service allows customers to purchase without worries, so as to ensure that the company has loyal customers and good market reputation.
At the same time, in order to be able to serve customers in an all-round way, the company has opened offices in Fujian, Jinjiang, Fujian Xiamen, Guangdong Shantou, Jiangsu Changshu, Shanghai and so on, which is a powerful guarantee for sales and after-sales service.
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< p > the effective management measures adopted by the company include: first, the use of information means, we have targeted the establishment of ERP management and production control system in the company, and timely adjustment according to the actual situation.
The two is to set up after-sale services and technical guidance offices with several major warp knitting industry bases as the main sales targets, and work closely with the major media in the industry to conduct a full range of publicity to the company and products, so as to expand the impact of the company and products.
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