Red Dragonfly Will Feel A Wonderful Journey In The Clouds.

Less than p ago, 2013 the first fashion consumption and the Ninth China (Wenzhou) International Light Industry Products Fair were held at the Wenzhou International Convention and Exhibition Center. The theme exhibition hall of the Red Dragonfly walking in the clouds and the Goodyear handcraft a target= _blank href= //www.sjfzxm.com/ were displayed. The shoes and the women's shoes of light and soft series became the focus of attention. The unique exhibition hall design and fashion high-end products attracted many exhibitors to come and feel the "wonderful walk in the clouds".

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< p > in the 108 square meter pure white exhibition hall, the Red Dragonfly combines the dynamic with the static state perfectly, blending with each other. "Cloud" is the only element combined with the product, and it is shown by the exaggerated, stereoscopic, dynamic visual design and display way with the dazzling products.

At the same time, the Red Dragonfly combines a group of young and cutting-edge illustrators around the theme of "walking in the clouds", creating different kinds of images of "walking in the clouds" with different perspectives and imagination.

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< p > the "walking in the clouds" sports shoes inspired by the consumer's pursuit of slow life, LOHAS lifestyle and fashion and personalized consumer demand, is a new brand of Red Dragonfly brand men's shoes.

Among them, "cloud" refers to lighter, softer and more pparent products, while "rambling" refers to a casual way of walking and quality.

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< p > > the red dragonfly has added fashionable leisure style and sports function in the design of business leather shoes, making the traditional business more fashionable, young and comfortable, and finally blurred the business's single way of wearing, making the customers comfortable like wearing sports shoes and enjoying the perfect combination of fashion and technology. The soft and pparent series of women's shoes draw inspiration from dragonfly's lightness, pparency and romantic characteristics, and design the exclusive products that match the brand characteristics and imprints of red dragonflies. They fully reflect the characteristics of red and dragonfly products' light and soft from the design elements, materials and technology, brand new interpretation of comfort concept, embody the texture of products, and provide consumers with comfortable clothing experience.

Red Dragonfly research and development system responsible person said.

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The Goodyear handmade shoes on display at P are another highlight of the exhibition.

It is reported that this hand-made shoe is the latest technology adopted by the 2013 Red Dragonfly men's shoes Gao Ding series.

Goodyear welt [Goodyear Welted] is a unique shoe making technology in the world. It was named after the nineteenth Century inventor of the United States inventor, sir Charles Goodyear, who invented the Goodyear stretch bar shoe making technology. It has a history of nearly 200 years.

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"P >" when sewing shoes, the inner lining and the outer edge are double stitched to form a solid body between the upper and the sole, which can withstand any impact and twisting.

A cavity is formed between the sole and the bottom of the shoe, which can be isolated from the moisture, and a layer of cork is laid to ensure the maximum permeability of the leather shoes.

According to the Red Dragonfly senior craftsman, "in addition to ensuring the complete sweating function, the sole will also form a natural footprint. In the first 15 days or so, when the customer wears it, the sole will be reshaped with the force exerted on the foot. It will become a pair of" sole shoes "which is consistent with the foot shape, and can achieve comfortable and comfortable results when walking.

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< p > according to the leader of the handmade customization project of red dragonfly, the most prestigious top-level hand-made Goodyear shoe customized service takes 4~6 months from the foot to the final product, and it needs more than 300 processes to complete. Every process requires the experienced craftsmen to make elaborately.

In addition to manual measurement by senior craftsmen, the Red Dragonfly specially introduces infoot 3D laser scanner from human beings to measure three-dimensional data of feet. It can customize a unique shoe last for customers.

At present, the hand-made shoes of Red Dragonfly Goodyear are priced at 4999 to 20000 yuan, and the advanced manual Custom Shop of the headquarters can be customized. There are already Goodyear products listed in the national stores and individual stores.

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< p > it is learnt that in 2012, red dragonfly opened a high-end custom shop on the first floor of the China shoe culture museum at the headquarters, meeting the pursuit of individuality, fashion and comfort of men with high taste and certain social status, enhancing the added value of Red Dragonfly brand, and cultivating more high-end customers.

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Qian Jinbo, chairman and President of Red Dragonfly Group, said: "fashion consumption is not only a consumption behavior, but also a popular way of life." P

The theme of this year's Expo is fully embodied in the new stage of "consumer fashion" entering the "national fashion", and after 80, it has become the mainstream consumer class in China, and is more aware of fashion, self and brand awareness.

As a fashion group, Red Dragonfly will always create fashionable products and interactive experiences that are more suitable for young customers, and lead the fashion lifestyle of consumers.

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