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Beijing'S 14 Year Old Shopping Mall Zhongyou Department Store Was Renamed As Han Guang Department Store.

2013/6/15 21:06:00 99

tomorrow, Zhongyou department store, which is standing in Xidan business circle for 14 years, will be officially renamed "Han Guang Department Store". As a group of old Chinese friends from Taiwan has been withdrawn in 2001, as a genuine Beijing enterprise, Zhongyou department store decided to stop using "Zhongyou" trademark and enhance its localization when its trademark was about to expire. The industry believes that Zhongyou department store is also trying to rename its homogeneity competition in Xidan business circle through renaming and spanformation. Previously, a number of retail businesses including 10000 department stores, Sanlitun VILLAGE, Suning and Yintai were renamed. 
 when reporters visited yesterday, it was found that the renamed information had been posted in the facade of Zhongyou department store and inside the shopping mall, and many members also said they received the changed name SMS. Zhongyou said that the new brand will create a local department store brand image and pay more attention to the concept of "all customers". "From the second half of this year, Han Guang Department store will increase investment in men, children and other formats, and redevelop the overall plan, refurbishing the store, expanding the customer's rest area and improving the shopping experience". Zhongyou department store also said that the new version of the membership card will be launched on Sunday. The 300 thousand members of the original Zhongyou department store will receive the invitation to replace the new membership card. All the cards of the Zhongyou department store can continue to be used. 
 in fact, as early as 2001, the Taiwan team to develop Zhongyou department store in Beijing had all been withdrawn, and the shopping center was taken over by its former chairman, Wang Hanguang, but still used the trademark of "Zhongyou" in Taiwan. "As the trademark licensing is about to expire, the company decided not to renew its trademark" Zhongyou ", and officially renamed" Han Guang Department Store "on father's day to commemorate the late Wang Hanguang. Zhongyou department store official told the Beijing Commercial Daily reporter. 
 Taiwan business expert, Shen Jianguo, chairman of Shanghai general retail consulting company, revealed that Zhongyou department store belongs to regional small and medium-sized department stores in Taiwan. It has opened stores in Beijing only in the mainland, and its brand value is not too large. "The department store industry will be a turbulent stage in the next five years. The benefits of chain stores are all declining. As a single department store, Han Guang Department stores are facing a shortage of resources and great challenges." 
 in the eyes of the industry, after the establishment of Xidan Joy City, Zhongyou and Jun two department stores have been trying to break through the homogenization competition and change the operation mode based on discounts. Before that, Jun Tai Department took the lead in changing, and by introducing a lot of trend brands, it gradually unified with the adjacent Xidan Joy City. Soon, Han Guang Department store will reduce the trend brand, increase the quality and local a target= "_blank" href= "//www.sjfzxm.com/" > designer /a brand, and develop its own brand, so as to achieve differentiated operation with other items in the business circle.