Shaoxing: Industrial Design In 2015 Led To An Industrial Output Value Of 50 Billion Yuan.

< p > the colorful design of flower styles, comfortable fabrics, fashionable four seasons < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > Artificial Intelligence < a target= "_blank" href= "target=" > textile > Machinery >

At the recent exhibition of industrial design achievements in Shaoxing, the reporter saw a perfect creative textile industry chain.

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< p > Shaoxing is a large textile city with complete industrial system.

But for a long time, many enterprises remain in the "imitation weaving" stage.

In 2008, a sudden financial crisis forced the industry to pform itself.

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< p > "in recent years, the Shaoxing municipal government has focused on industrial design as a strategic emerging industry, and textile has also found a green channel for pformation and upgrading."

Chen Qimiao, President of Zhejiang Creative Textile Industry Research Institute, told reporters that "more and more entrepreneurs realize that a unique design plays a decisive role in brand building."

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After P, creative companies specializing in selling ideas began to grow. Many enterprises set up their own industrial design think tanks, and a number of textile design and research institutes were set up.

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< p > Shaoxing textile industry creative design base is one of the 12 provincial-level industrial design demonstration bases. At present, there are more than 180 creative design institutes and over 1500 industrial designers.

Raw materials research and development, machinery and equipment design, fabric design, fashion design, brand marketing planning, enter the base, the latest achievements of Shaoxing textile industry are presented one by one.

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< p > at present, the third party service business of the base design and research institutes has covered 2/3 of the textile enterprises in the county and radiated into the whole Yangtze River Delta region.

In 2012, the revenue of base design service amounted to 74 million 250 thousand yuan, which led to the sales revenue of 7 billion 500 million yuan.

From 1 to April this year, the base has realized the creative output value of 178 million yuan.

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< p > in the original textile design studio of Keqiao color painting workshop, the colorful designs occupy four walls, and general manager Sheng Su Ying is packing more than 300 men's fabric patterns.

She gave the reporter an account: "each sample is only 500 yuan, but this stack can pry the fabric production value of 500 million to 600 million yuan!" < /p >

< p > in order to seek development, many enterprises have set up their own R & D departments.

BABEI group's BABEI tie, a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > Design Institute, has developed a series of new and high value-added products, greatly enhancing the competitiveness of enterprises.

China Textile new Tianlong Technology Co., Ltd. has recruits and recruits both at home and abroad, and has established the "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "brand integration platform, which directly serves more than 100 designer brands, and the service scope also radiates to large and medium-sized cities such as Beijing, Shanghai and Hangzhou.

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< p > in addition, the industrial design and Research Institute represented by Zhejiang Creative Textile Industry Research Institute, Zhejiang Modern Textile Industry Research Institute, Zhuji Datang socks Research Institute and so on, from the industrial technology development, product design research, design consulting guidance, exchange and cooperation, and other aspects for textile enterprise pformation plan, also provides a platform for the integration of industry, University and research.

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< p > design is power.

Industrial design has made Shaoxing's traditional textile industry vigorous and has also won the initiative in the paction of enterprises.

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< p > "simple" buy and sell ", the profit margin is too small. Now we mainly sell design, sell ideas and sell ideas.

Ceng Xianghua, director of Shaoxing County Dian Bo Textile Co., Ltd. said, "we used to follow our customers and now we design customers to follow us.

Not only did the sales increase, but the added value also increased. "

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< p > attach importance to industrial design, which has already formed a good atmosphere in Shaoxing's manufacturing industry.

In 2012, Shaoxing's industrial design business income reached 2 billion yuan, driving industrial output value of nearly 20 billion yuan.

The Shaoxing municipal government proposed that by 2015, the industrial output value of the whole city could reach 50 billion yuan through industrial design.

At that time, Shaoxing's textile industry can be upgraded to a higher level.

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