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How To Use Free Wifi Vtache For Clothing Brand Chain Stores

2014/9/9 13:40:00 51

ClothingBrandChain StoreFreeWifiVtache

   along with The popularity of smart phones, all businesses to provide consumers with free WiFi services is no longer news. Starbucks, the world's largest chain coffee shop, was once proud of being the first to offer WiFi services. Huarun's several stores in Suzhou introduced the leading commercial free WiFi system VTache in the first half of this year to take the lead in large chain supermarkets. A famous chain of preschool education in Beijing is also expected to be free and WiFi free all day. The biggest hairdressing chain in China, Yong Qi, has also heard the news that it will provide free WiFi services to customers.

" Free Admission WiFi is a plus service for other industries, but for clothing industry, it is likely to reduce the score, or even directly affect sales volume. "The reason is very simple. We don't want to be a fitting room for online shoppers," said a boss of a brand-name clothing store.

Such worries are not unreasonable. There are indeed many people who will live. Especially those who are familiar with the online shopping of Taobao shop will regard the brand clothing store as a fitting room, so whether the free WiFi is opened or not has become a lot of trouble for many famous clothing chain stores.

Can't clothes shop really open free WiFi services? Will it really become a fitting room after opening WiFi services?

"From technology It says that the free WiFi of clothing stores can block Taobao stores. From the commercial purpose, clothing stores need to embrace the free WiFi craze. A shopkeeper who has installed a free WiFi system thinks: "the root of the problem is what the clothing store does with free WiFi."

The shopkeeper used the free WiFi system VTache provided by the clothing brand. Unlike ordinary routing equipment, VTache provides not only a safe and fast wireless Internet service, but also a variety of functions such as exclusive information transmission, micro-blog, WeChat, SMS marketing, data analysis, new application development, mobile advertising and so on. It can be regarded as a sharp weapon for business micro marketing, and is also the most powerful free WiFi system in China at present.

In this store, the boss uses VTache to do these things:

1, the new release. There are so many clothes in the clothing store that most customers can not see them all. Then, the boss can display more styles through mobile phones to customers. Such measures also apply to clothing discount sales.

2, brand promotion. Through VTache, clothing stores can make the story of clothing brand more vivid, such as beautiful pictures, excellent videos, celebrity endorsements... And so on, "tell consumers to listen", and strengthen their determination to shop.

3, micro marketing. Shopkeepers can effectively use VTache to absorb micro-blog and WeChat for their own brands.

4, accurate two marketing. VTache has a very special function -- LBS location service. Simply speaking, when she passes through a shop in a clothing store, she will probably receive the invitation from the shop next time she passes by the shop.

5, extend advertising. Stores can sell their free WiFi platform to professional advertising companies. The former gains the benefits of real gold and silver, which can even distribute information on other businesses around the store and profit from it.

Thus, what kind of free WiFi should be used by clothing stores instead of using WiFi? If you simply install a router or even a simple ad function router, it is really possible to become a fitting room.

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