Sichuan Is Committed To Introducing Brand Exhibitions.

After more than 20 years of cultivation and development, the exhibition industry in Sichuan has reached a new stage, and efforts are being made to push the exhibition industry to a strong province in the exhibition industry.

Statistics show that in 2010~2013, the development of Sichuan's Convention and exhibition industry has maintained a two digit growth. In 2014, 982 major exhibitions and festivals were held in the province, including 322 exhibitions and 4 million 120 thousand square meters of exhibition area, representing an increase of 8% and 9% respectively.

In 2014, for

Convention and exhibition industry is also a good harvest year for brand exhibition.

In May 2014, Meishan successfully managed to host the eleventh round of negotiations on the China ROK free trade area, which has successfully hosted two national level international negotiation activities and hosted over 100 hundred foreign delegations.

The first time in the history of exhibition.

This year, the "Luzhou Wine Fair" was upgraded to "China International Wine Exposition" and settled permanently in Luzhou.

Luzhou wine expo originated from Luzhou Laojiao (000568, stock bar) dealer conference.

During the March 2007 National Sugar and wine fair, Luzhou Laojiao company moved its annual dealer conference to Luzhou, thus creating the first wine expo in Luzhou.

In 2011, the wine fair was officially upgraded to the only professional liquor exhibition in Sichuan province hosted by the provincial government and supported by the Ministry of Commerce. In 2013, it was upgraded to the "fourteenth China West International Exposition liquor professional Expo".

In 2014, Luzhou and China Wine Association reached a strategic cooperation agreement. "China International Wine Exposition" was permanently settled in Luzhou. Through the government's "set up platform", the Chinese Liquor Association's industry appealing force organized enterprises and dealers to "sing the opera" to achieve the deep integration of Luzhou wine fair and the "China International Wine Exposition". The popularity, reputation and influence of China International Wine Expo were continuously improved.

It is reported that the Sichuan exhibition industry will further strengthen its cooperation with the German Hannover exhibition group, and continue to hold the Western China industrial manufacturing and Technology Expo to deepen exchanges and cooperation between Sichuan and Germany.

Strengthen exchanges and cooperation with van por Luo International Limited, and strive for the second largest air show in the world, the UK's Sichuan International Aerospace Exhibition.

We should strengthen exchanges and cooperation with Hannover Milan exhibition group, Munich exhibition group and Singapore exhibition group, learn from the advanced concept of exhibition venue construction, management and operation, and promote cooperation between mice and mice.

In January 2014,

Officially become a member of the international exhibition and project Association (IAEE). This is the second International Conference and exhibition organization that Chengdu has joined after the International Congress and conference Association (ICCA).

It is reported that it will carry out strategic cooperation and project introduction with the British reed group, the British Bowen group, the German Cologne exhibition company, the German Frankfurt exhibition company, the British Han Han international conference and exhibition company, and the Italy Rome exhibition company.

In addition, Leshan and the Asia Pacific Tourism Association cooperate to enhance the internationalization of Sichuan international tourism trade fair.

Deyang and Hannover station Liaoning company intends to hold the "China (Deyang) industrial design innovation competition".

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The Internet has created the rapid rise and rapid development of the electricity supplier. The impact on the traditional industry is becoming more and more intense. The exhibition industry is also worried that the virtual exhibition will cause a serious impact on the physical exhibition.

In Guiyang, where economic development is lagging behind, can the exhibition industry resist such a shock and how to deal with such a shock?

With such a problem, it is necessary for us to understand the "physical quality" of Guiyang's MICE industry.

First, let's take a look at the "volume" of Guiyang's exhibition industry.

The information provided by Guiyang Convention and Exhibition Office shows that last year, the city held more than 680 kinds of exhibition activities. The number of exhibitors participating in the exhibition was about 3 million 510 thousand. The direct economic benefit was 1 billion 827 million yuan and the comprehensive economic benefit was 13 billion 700 million yuan.

Statistics of China exhibition economy research show that the comprehensive ranking of Guiyang's exhibition industry in the provincial capital cities rose from thirtieth in 2011 to eighteenth in 2014, and the development momentum is strong.

Let's take a look at the "physique" of Guiyang's exhibition industry.

Relying on the brand effect of "Shuang Shuang Guiyang and the capital of summer resort", the development of MICE industry in Guiyang in recent years can be described as thrived.

For example, the Guiyang International Forum on ecological civilization has risen to an international forum at the national level. China (Guizhou) International Wine Exposition has been held for four consecutive sessions, and the International Fair has been settled in Guiyang. This shows that the scale and quality of the Guiyang exhibition are constantly improving.

Up to now, Guiyang has seized more than 10 gold lettered signboards such as "China's ten most potential exhibition city awards", "China's top ten brand exhibition cities" and "China's best green conference destination city".

A string of real gold and silver figures shows that Guiyang's Convention and exhibition industry's "mass" is not small, a flash of gold lettered signboards, indicating that Guiyang's exhibition industry's "physique" is not bad.

No wonder many netizens posting "why do the Expo love Guiyang so much?" some netizens wrote: "a lot of fairs in the West are going to shoot a gun and change a place to shoot." but some heavyweight fairs saw the beauty of Guiyang sky blue water and green water and decided to stay here.

"Objectively speaking, the exhibition industry in Guiyang is still" strong and strong ", and the bottom line of cross-border innovation and pformation and upgrading is quite adequate.

"We are not afraid of the impact of the Internet Virtual Exhibition on the physical exhibition," he said. "We believe that this is a valuable opportunity for the traditional exhibition industry to become puppets and become butterflies." we are actively taking the initiative to meet the challenges. "We have to take the initiative to meet the challenges of Guiyang.

Taking the Guiyang Expo as a new starting point, the pace of cross-border innovation, pformation and upgrading of Guiyang's exhibition industry will not stop.