The Shenzhen Costume Fair Is Here, And The Original Design Power Is Ready To Go.

In 2017, the power of original design is becoming more and more important in the industry. When consumers change from pursuing the trend to respecting individuality, traditional channels seek more business independence.

Ushered in a new market full of vitality and opportunity.

The seventeenth Shenzhen dress fair, the original design exhibition area will be upgraded completely. This time, there are more than one hundred independent original designer brands exhibiting from women's wear, men's wear, accessories, and advanced customization.

Over the years, Shenzhen garment trade fair, which has been committed to supporting the development of original designers, will continue to integrate high-quality resources to create exclusive exhibition areas for designers. A group of young designer brands will be gathered here to explain the trend of the new generation with their own style of design. Meanwhile, the designer's works released at the same time will give the design force more freedom to display opportunities and bring more shocking visual impact to the professional audience.

The Power of Original Design

Exquisite fabrics and minimalist deconstruction are the most popular styles in the original design exhibition area.

This year, Li Jing came to the seventeenth Shenzhen trade fair with her brand in jocosist.

Besides the unique shape of the label and the unique tailoring, there is also the ingenuity which is comfortable and able to achieve the best results.

For this theme of "cross-border integration and exquisite life", Li Yihan from LIYIHAN said "fashion comes from life."

Find beauty in life, discover beauty and create beauty.

In jocosist

LIYIHAN

"Fashion is a part of life. Seemingly indistinct, it will permeate every aspect of life. People who understand fashion must love life."

The designers of Zola Muke have revealed the reasons for the popularity of minimalism nowadays: the spirit of contemporary women means that they can live their own life attitude at different ages, different identities and different strata.

Zola Muke

NING

unilateral

The inheritance of traditional Chinese culture is also a direction for the original designer's brand.

When international luxury brands refer to Chinese elements such as embroidery, paper cutting, flower patterns and so on, such as Hua Mu Shen, Jian Danfeng and Jue, Chinese designer brands have long turned tradition into a part of their brand blood.

Design is the strength of original brand, and how to design and print it into people's hearts is the key to development.

Flowers and trees deep

Jue Tong

Fashion is based on the communication between designers and consumers, and the "bridge" between retailers, professional spectators and designer brands is the key to the prosperity and development of the garment industry in Shenzhen. It is also a springboard for the pformation of Chinese garment manufacturing to Chinese clothing design.

RXP

Dan Xi

On e skirt

PoReal

Year of reading and clothing

We will build the original designer platform with heavy weight to support the development of original design and help them find long-term development.

In today's precision consumption, the focus is on precise positioning, so that each venue can play its own characteristics, so that more brands will go to the market and become international.

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