Daphne Quit Taiwan Market? It Is Reported That The Whole Store Will Be Closed.

Daphne, which closes 2395 stores in 2019, will close all stores.

      According to Taiwan media three reports: Taiwan funded shoe factory self created parity shoes brand Daphne (DAPHNE) surprised the continuous loss, will end the Taiwan agent to take away the entire Taiwan market, and at present most stores are offering promotional discounts, classic shoes to buy one get one, an average of a pair of only 500 yuan or so, the clerk revealed more privately: some stores will be closed at the end of April, and the Taipei stores will be closed to the end of June.

According to media reports, Daphne had 179 stores in Taiwan, but there are only 20 left. At present, the information is not synchronized in all the stores. Some staff members said that the head office said that they would only operate until the end of April, and all the shoes were on sale. Several salesmen in Taipei indicated that they were not clear. The director had not told him yet, but now there was a clearance sale, or that the lease was due and the epidemic was not affected. In the new section, the old money is cleared now.

According to Daphne's earnings report, Daphne achieved a turnover of HK $2 billion 126 million in 2019, down 48% compared to the same period last year, gross profit of HK $781 million, down 62% compared to the same period last year, operating loss of HK $1 billion 19 million, an increase of 30% over the same period last year, and the loss of shareholders accounted for 1 billion 70 million Hong Kong dollars, an increase of 8% over the same period last year.

The total number of stores has shrunk from 2820 to 425, of which core brands have been reduced from 2648 in 2018 to 360, while other brands have been reduced from 65 in 2018 to 65 in 2018, which means that 2019 has closed 2395 stores altogether.

Daphne pointed out in its announcement that in 2019, Daphne moved most of its direct stores to "partner system". A small number of new image shops for direct operation of the group also actively promote their layout in the shopping center to cater to the current shopping habits of young consumers and to convey young and fashionable brand images to the outside world.

In 2020, we will further optimize the combination of offline sales channels based on "partner system" and supplemented by new image stores. At the same time, increase investment in the business of e-commerce, and regard it as a new business breakthrough.