Embrace AI, Baigou Bags "Sell Globally"

On March 27, the staff of Tianshangxing Luggage and Leather Co., Ltd. was making an AI digital human video to promote luggage products to overseas social platforms. Photographed by Lin Fengbin, a reporter of Hebei Daily

"Thickened aluminum alloy pull rod, which is resistant to pressure and durable, and super flexible..." On March 27, in the cross-border e-commerce live broadcast room of Hebei Export Commodities Exhibition Center in Baigou New City, the anchor Zhang Ziqing was introducing her products in Chinese. However, from the computer screen, what she "said" was fluent in Korean.

"Video is generated by AI, and English, Arabic, Latin and other language versions can be easily converted." Zhang Ziqing pointed to a tool called "Small Business AI Vision" on her mobile phone, saying that it was difficult to do cross-border e-commerce because of language restrictions before. Now, just speak Chinese or just a few numbers into the camera, with the text generated by DeepSeek, you can generate a foreign language introduction video of the product through AI, and the whole process only takes about 10 minutes.

As a national demonstration city of the "three products" strategy in the consumer goods industry, in May 2022, Baigou New Town will establish a luggage digital transformation enabling center, build the country's first industrial "three products" digital platform, and promote the digital transformation of the whole luggage industry chain. Especially since this year, in the face of fierce market competition, large fluctuations in raw material prices, and rising costs, the district has seized the opportunity of the rise of artificial intelligence models, actively promoted the luggage industry to embrace AI, and achieved high-quality development.

Live broadcast scripts are simple and lack of skills; Expanding overseas markets and lacking foreign language talents... In response to the needs of luggage enterprises, Baigou New Town held two AI practical training classes on March 3 and March 8, to teach luggage enterprises to use DeepSeek to generate more accurate and vivid live script and sales scripts, and use AI to generate creative videos and posters in multiple languages.

It was reported that 145 luggage enterprises were trained in the two training courses, which played a positive role in promoting the development of foreign markets. The number of countries and regions where the bags of Hebei Export Commodities Exhibition Center are sold through overseas social networking platforms and international e-commerce platforms has rapidly increased from 39 to more than 190.

"This is the latest popular model of AI design, which has been favored by foreign businessmen since it was first put on the shelves." Li Hongwei, the general manager of Tianshangxing Luggage and Leather Co., Ltd., pointed to a backpack and said to reporters, "It used to take 3 to 7 days to design a suitcase by hand before. Now, using AI technology, we can set fabrics, colors, patterns, styles, etc. according to customer needs, and then generate renderings of various styles. We just need to optimize and adjust the scheme according to the algorithm suggestions. This not only greatly reduces the design cost of enterprises, but also enhances the market recognition of products. "

According to Zhang Wei, deputy director of Baigou Luggage Digital Transformation Empowerment Center, the center has built a free and open AI design platform, leading luggage enterprises to apply AI technology in design. Up to now, there are more than 4800 luggage enterprises in the district, and more than 1000 have applied AI design.

In the exhibition hall of Tianshangxing Company, trolley cases, backpacks and other bags are available. The reporter found that there is a QR code on the label of each product. Zhang Wei said, "This QR code is our exclusive AI assistant developed for enterprises."

Scan the QR code of a trolley case to enter the page, you can not only see the detailed introduction of enterprises and products, but also carry out product testing and production traceability. Particularly commendable is that AI customer service can also answer all kinds of questions raised by customers.

"What should we do if the pull rod is loose?" "The first step is for the customer to conduct preliminary self inspection, pull out the pull rod, check the source of shaking..." For the reporter's problem, AI customer service provided a complete solution within a few seconds. Li Hongwei said, "The use of enterprise specific AI assistants not only increases the promotion channels of enterprises and products, but also reduces the human cost of manual customer service."

"We have developed exclusive AI assistants for the two enterprises, and are now further strengthening the R&D and promotion efforts." Zhang Wei said that Baigou New Town will actively promote the integration of AI technology into design, cutting, marketing, logistics, warehousing and other aspects, and accelerate the digital process of the luggage industry. (Reporter Lin Fengbin)

(Source: Hebei Daily)